Manager of Marketing Communications, Firework
CA$110-120k
Video-based eCommerce platform
Open for applications
Video-based eCommerce platform
201-500 employees
Open for applications
CA$110-120k
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- Bachelor’s degree
- 4+ years of experience in similar role
- Outstanding, intuitive written and verbal communication skills with the ability to create compelling short and long-form B2B content with measurable results
- Knowledge of digital marketing tools, including social media, email marketing, and content management systems
- Knowledge of SEO and analytics tools (i.e. Google Analytics, HubSpot)
- Thrives in a fast-paced environment with multiple projects and deadlines
- Strong analytical and data-driven mindset with the creativity to think outside the box
What the job involves
- We are excited to grow our team and are looking for a creative and strategic Marketing Communication Manager to develop, support, and execute the company’s overall marketing communication efforts
- You’ll be responsible for crafting clear, consistent, and comp messages across all channels to strengthen our brand, engage customers and prospects, and support our business growth objectives
- Develop Communication Strategy: Create and implement a comprehensive marketing communications plan to promote brand awareness, customer engagement, and product promotion in alignment with marketing objectives
- Content Creation & Management: Oversee the creation of marketing materials, including press releases, thought leadership, blogs, newsletters, social media posts, and website content
- Brand Messaging: Ensure consistency in the brand voice and messaging across all platforms, both internal and external
- Campaigns & Promotions: Collaborate with the marketing team to develop and execute integrated marketing campaigns that align with product launches and business goals
- Partner Marketing: Support the Partnerships team with engaging new and existing partners and running scalable co-marketing initiatives
- Event Marketing: Assist with marketing events and trade shows by creating promotional materials, coordinating logistics, and communicating with participants and stakeholders
- Public Relations: Manage media relationships, write and distribute press releases, and coordinate interviews and public appearances to maximize positive exposure for the brand
- Analytics & Reporting: Monitor and report on the performance of communication campaigns, providing insights and recommendations for improvement
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners such as Albertsons, a prominent grocery chain, by granting them access to its video technology infrastructure. This enables partners to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Vincent Yang
(CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Jerry Luk
(President)Previously Head of Business Strategy for the Mobile division at Edmodo. Before that, co-founded Presdo where they were CTO. Early employee at LinkedIn, creating the mobile platform.
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