Market Development Manager, Synchron

• Bachelor’s degree in Marketing, Business Administration, or related fields
• Minimum of 4+ years of marketing in a consumer company or 4+ years in downstream marketing, market development, or clinical marketing in a medical device whose therapy required patient marketing initiatives, with a focus on early-stage or pre-revenue companies
• Proven expertise in managing Salesforce or similar CRM platforms for stakeholder engagement
• Customer- and product- centric mindset
• Exceptional communication skills, with the ability to translate complex technical concepts into compelling narratives
• Strategic mindset with the ability to execute in a lean, fast-paced startup environment
• Adept at building relationships with national advocacy organizations
• Proficient in digital marketing tools, data analytics, and content management systems

Desirable

• We are seeking a Market Development Manager to help lay the groundwork to shape clinical and patient pathways, generate awareness, and create demand in the emerging BCI market
• This role primarily focuses on engaging end users of BCIs, their care partners, the physicians that manage them today, and advocacy groups through multiple channels including Synchron’s online Community (holistically defined as ‘End User Customer Engagement’)
• They will work cross-functionally with Synchron’s Field Market Development, Upstream Marketing, and Marketing Communication teams as well as National Advocacy groups to ensure that the clinical care pathway is catering to the needs of Synchron’s users and interested patients can easily receive access to BCIs
• The ideal candidate will be patient focused to the core, be able to understand needs of multiple stakeholders, and develop messaging, programming, and digital assets to end users, clinicians, and internal stakeholders
• They must be a self-starter, entrepreneurial, and able to think at a systems level to expand access to Synchron’s life changing technology during its clinical development phase
• Own refinement and expansion of Synchron’s End User Customer Engagement. Ensure that the strategies and tactics are desirable and effective
• Develop and execute initiatives that accelerate Clinical Trial Enrollment, including through pre-trial registries. This includes owning national and advocacy campaigns while partnering with local Field Market Development resources to support regional initiatives
• Own management and analysis of Market Development data with Salesforce.com and Database vendors to drive execution and find insights to inform strategy
• Build robust engagement tactics to ensure that patients stay engaged in online platforms established by Synchron
• Develop meaningful and compelling collateral to support Field Market Development team
• Identify needs and create messaging for physicians that manage individuals living with paralysis
• Define the needs, claims, and workflows that will move a clinician from ‘awareness’ to ‘advocate’ such that they refer indicated patients for implant
• Maintain national-level advocacy relationships, including managing Synchron’s presence at key events and prioritizing strategic engagements
• Ability and willingness to flex to other activities in the Commercial organization as the needs of the fast moving start up evolve