Senior Staff Product Designer, SoFi

• 12+ yrs experience of experience working in product design/UX roles
• Strong design point of view, craft and aesthetics across all common platforms (Android, iOS, & Responsive Web)
• Track record for leadership -- delivering end to end solutions from initial concepts to measurable outcomes
• Strong collaboration & influence skills across cross-functional teams including research, product management, engineering and marketing
• Ability to leverage user research, user needs and product data to inform product definition and design solutions
• Ability to navigate and manage senior leadership, representing design perspective and advocating for user needs in the context of business and technology drivers
• Strong expertise in common design tools (ie Sketch, Adobe Creative Suite, InVision, etc)
• Experience working in an Agile development environment using tools like Jira and Confluence
• A portfolio URL or PDF to submit with application with examples of mobile and responsive web product design

Desirable

• We are seeking a Senior Staff Product Designer to join the Crypto team
• SoFi is growing the design team to develop crypto products and services for our 11M+ members, expanding our product offerings with intuitive, secure, and fully featured products for buying, sending, spending, and securely holding crypto
• As a Senior Staff Designer, it will be your responsibility to architect the future of our Crypto platform, driving 0–1 initiatives that demystify blockchain technology and foster mainstream adoption
• You will set a high bar for design excellence, collaborating with engineering and stakeholders to navigate complex technical and regulatory landscapes
• Additionally, you will bring cohesion across the SoFi ecosystem by dissolving the boundaries between traditional banking and digital assets, creating a seamless experience where members can intuitively manage their entire financial portfolio
• At this level, you’ll also have considerable responsibility to help grow and mature the design organization at large
• This includes coordinating designers across product areas to align the larger SoFi ecosystem and acting as mentor to various designers in the organization
• SoFi has achieved significant growth by setting ambitious goals
• As those ambitions continue to grow, it’s critical we continue to invest in great talent
• And that starts with you
• 0-to-1 Crypto Product Leadership: Lead the design lifecycle for complex, high-impact crypto features across mobile and web, taking projects from ambiguous concepts to final launch to power the next generation of financial experiences
• Strategic Roadmap Definition: Partner with Product, Content, Data Science, Engineering, and Research to create well-articulated experiment plans and shape the strategic roadmap for the Crypto business unit
• Designing for Trust & Security: Incorporate data insights and user research to craft solutions that not only delight customers but establish deep trust in our wallet, exchange, and security features
• Technical Mastery & Prototyping: Rapidly produce concepts ranging from low-fi sketches to pixel-perfect prototypes, navigating technical system constraints to make complex blockchain interactions feel simple and secure
• Organizational Leadership & Mentorship: Act as a mentor and standard-bearer within the design organization, coordinating across product areas to align the larger SoFi ecosystem and helping to grow and mature the design culture
• Iterative Execution: Collaborate closely with design managers and cross-functional partners to iterate quickly based on feedback, ensuring legal, compliance, and industry best practices are met in a fast-moving regulatory environment
• Design Communication: Present design concepts and clearly communicate design intent and rationale through comprehensive design specs and compelling presentations to executive stakeholders
• Design Systems & Scalability: Work with established design systems to ensure consistency and scalability while contributing to their evolution as specific Crypto product experiences change and grow