Social Media Internship, Wattpad
WEBTOON
$17 - $18 an hour
Platform for sharing original writing
Open for applications
Platform for sharing original writing
1001+ employees
Open for applications
$17 - $18 an hour
1001+ employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- 20-29 hour work week that’s flexible with your schedule. College graduates are preferred
- You’re deeply engaged in WEBTOON and entertainment, especially with action, fantasy, anime, and gaming
- You must be knowledgeable about social media platforms from the brand perspective, including (but not limited to) TikTok, YouTube, and Instagram
- You’re overflowing with social media ideas based on pop culture, memes, and stories
- You thrive on producing entertaining, trending content that resonates with Gen-Z audiences
- You can work in a fast-paced environment and execute multiple projects with enthusiasm and attention to detail
What the job involves
- WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms
- As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators
- Hybrid program that runs for 6 months
- Gain hands-on marketing experience in a professional environment
- Pitch content ideas and social media partnerships that will entertain and engage action, fantasy, anime, and gaming fans as well as comic fans
- Assist with a large volume of short-form video content to be distributed via TikTok, YouTube Shorts, and Instagram Reels
- Write copy for our owned-and-operated channels based on our brand personality
- Assist with marketing campaigns and operations of our Ambassador community
- Recommend new influencers based on audience demographics, social media metrics, and content styles
- Update and track multiple content creation and upload schedules to ensure timely delivery of creative assets
- Schedule, organize, and monitor content performance with social media management tools (e.g. Sprinklr, CreatorIQ)
- Help optimize YouTube thumbnails, video titles, and video descriptions for owned-and-operated and influencer channels
- Other duties and projects as assigned
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However a significant challenge for Wattpad is in producing original, marketable content from its platform given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(CEO)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(CSO)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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