Senior Marketing Manager, Minor Figures

EMEA

Salary not provided

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Senior and Expert level

London

2+ days a week in office

Vegan, sustainable coffee products

Job no longer available

Vegan, sustainable coffee products

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Job no longer available

Salary not provided

+ Shares

Senior and Expert level

London

2+ days a week in office

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Company mission

To create innovative, plant-based products for a more delicious future.

Job

Company

Role

Who you are

Live and breathe their authenticity and individuality in everything that they do
Take pride in what they do, and inspire others to do the same
Have a sense of fun and adventure, along with a hands on & a can-do approach
Not be phased by constant change and challenges and willing to adapt and implement solutions
Collaborate like crazy & have a willingness to help in all areas of the business when needed
Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second

What the job involves

As the Senior Marketing Manager you will be responsible for developing the Minor Figures Brand across the region. Supporting growth in both the UK and abroad
Build annual and quarterly marketing plans that serve both global strategy and local market needs
Work with local sales leads and distributors to identify focus areas and high-impact moments
Manage regional budgets and allocate resources to where they’ll drive the most value
Build and lead a small but mighty marketing team
Set clear goals, give direction, and create a culture that’s insight-led and action-oriented
Brief in market-specific creative where needed, working with agencies or internal teams
Ensure excellent delivery of global or regional activations across the region
Partner closely with the global marketing team to deliver exciting, creative and effective activations in the region ensuring alignment with the brand throughout
Work alongside the commercial leads to ensure marketing is delivering against business goals
Be the go-to brand contact for distributor teams across the region
Provide training, tools, and ongoing support to keep brand execution sharp and consistent
Lead our presence at key events—trade shows, festivals, industry gatherings
Build brand love through partnerships, barista activations, and community-driven moments
Track what’s working, what’s not, and what we should do next
Use data and insights to sharpen focus, understand our audience and ensure we turn people into fans

Salary benchmarks

Our take

Minor Figures is a brand expressing almost all of the most important consumer trends of today. In terms of its flagship product, Minor Figures is a B Corp producing vegan, sustainable, premium coffee, playing to an exploding niche. At the same time, Minor Figures is much more than just a coffee producer - it’s a holistic brand.

What does that mean in practice? It makes merch, it makes games, it makes clothing. There’s also CBD, chai, and a dedicated music platform called MFFM (Minor Figures FM). That all comes together to create a brand that oozes authenticity and funk - perfectly aligned to a modern, urban audience.

Perhaps then Minor Figures is an entirely new challenger brand narrative. The anti-hero — a challenger brand notable for its absence of a grandiose mission or purpose and with a focus instead on enjoying life, having fun and occasionally poking fun at the very notion of brands as our heroes and saviours.

Whatever it is, it's working. Now selling to over 25 countries and with 2022 investment from French multinational Danone, as long as the company stays true to its roots: coffee and fun, it's hard to see its impressive growth flagging any time soon.