Senior Lifecycle Marketing Manager, Brightwheel
$98-150k
Online platform for early education management
Be an early applicant
Online platform for early education management
201-500 employees
Be an early applicant
$98-150k
201-500 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- You are a seasoned lifecycle or CRM marketing leader with a deep understanding of customer journeys, marketing automation, and data-driven personalization
- You thrive at the intersection of strategy and execution—comfortable building the vision while also rolling up your sleeves to make it happen
- You are a natural people leader who knows how to coach, inspire, and grow high-performing marketers
- You bring a blend of creativity, analytical rigor, and operational discipline to drive measurable business impact across acquisition, onboarding, retention, and expansion
- You excel at cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs
- You are an outstanding communicator, able to influence stakeholders at all levels and drive results through collaboration and innovation
- And of course, you are passionate about Early Childhood Education!
- Bachelor’s degree in Marketing or related field
- 4+ years of relevant experience in Lifecycle, CRM, or Retention Marketing, including at least 2 years managing people
- Proven success designing and executing multi-channel lifecycle programs that drive conversion and retention
- Deep experience with marketing automation and CRM tools (e.g., HubSpot, Iterable, Marketo, or equivalent)
- Strong analytical and problem-solving skills, with experience using data to inform decisions and optimize campaigns
- Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels
- Highly organized, adaptable, and skilled at managing multiple priorities in a fast-paced environment
- Experience in a high-growth SaaS or subscription-based business preferred
- Passion for brightwheel’s mission and improving outcomes in early education
What the job involves
- Brightwheel is seeking an experienced Senior Lifecycle Marketing Manager
- In this role, you will lead the strategy and execution of lifecycle programs across both prospects and existing customers
- Develop and own full-funnel lifecycle strategies: Lead lifecycle marketing across the customer journey—from lead nurture through retention, upsell, and reactivation—to drive engagement and long-term customer value
- Design and optimize cross-channel journeys: Oversee the creation, launch, and continuous improvement of automated programs across email, in-app, SMS, and push that engage prospects and customers at scale
- Drive segmentation and personalization strategy: Develop segmentation, personalization, and automation strategies that drive conversion, engagement, and long-term customer value
- Lead and develop the team: Manage and mentor two direct reports, fostering a culture of innovation, accountability, and continuous learning; establish clear goals, performance metrics, and scalable processes for growth
- Measure and optimize performance: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts. Partner with cross functional teams to build dashboards and attribution models that track impact on pipeline, activation, and retention
- Collaborate across teams: Work closely with Demand Generation, Product Marketing, Sales, and Product to ensure cohesive customer experiences and alignment to company goals
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Its platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. They were quick to adapt to school closures by offering distance learning capabilities and health testing. They also cater to childcare in lower-income areas with their freemium model. Since their $55 million funding round, if it remains on this course of steady, popular development and wide uptake, Brightwheel will likely achieve its goal of going public in a few years time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company benefits
- Work from home opportunities
Company HQ
Financial District, San Francisco, CA
Leadership
Dave Vasen
(CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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