Marketing Executive, Immediate Media Co

• You are a detail-oriented and proactive marketing professional with strong execution skills and a passion for delivering high-quality campaigns
• You thrive in a fast-paced environment and enjoy working collaboratively to bring campaigns to life
• Experience in marketing and campaign planning
• Experience in basic website management
• Understanding of digital marketing tools and campaigns
• Understanding of conventional and digital marketing channels
• Good overall IT skills including Outlook and Microsoft Office
• Able to think creatively and strategically

Desirable

• We are looking for a creative, diligent and enthusiastic Marketing Executive to join our team to work across the BBC Gardeners’ World Live
• You will be part of the team working across the Craft portfolio, which includes 5 market leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London/ Harrogate/ Northern Ireland) and The Stitch Festival (London)
• The five craft shows are some of the most successful in the business and you’ll be joining a fun and hard-working team, committed to making the events the best in the market
• Reporting to the Senior Marketing Executive, you will support the marketing team to help execute multi-channel campaigns that drive visitor attendance, engagement, and revenue. with a particular focus on social media management.'
• You will play an important role in ensuring our campaigns are delivered effectively and on schedule, with a particular focus on social media management
• Campaign Planning & Delivery:
• Support the development and implementation of marketing plans to achieve visitor and revenue targets
• Assist in the execution of integrated, multi-channel campaigns across digital, social, email, PR, partnerships and print
• Work to campaign timelines and event deadlines, ensuring all activity is delivered accurately and on time
• Content & Creative Execution:
• Produce high-quality, engaging marketing materials and copy tailored to key audience segments
• Ensure consistent brand messaging and tone of voice across all channels
• Support delivery of event content and features (e.g. talks, workshops, features, exhibitions) within marketing campaigns
• Digital & Channel Management:
• Lead on social media management across Facebook, Instagram and TikTok, to deliver year-round engaging content across all events
• Deliver email marketing campaigns (including segmentation and scheduling) in line with campaign strategy
• Maintain and update event websites, ensuring content accuracy, strong UX, and alignment with campaigns
• Support implementation of digital activity including SEO/SEM, PPC, and social media
• Stakeholder & Partner Coordination:
• Support relationships with agencies, media partners, suppliers, sponsors, exhibitors, and industry organisations
• Assist with sponsorship materials and delivery of sponsor benefits
• Liaise with exhibitors to maximise participation in marketing activity pre-, during, and post-event
• Performance & Reporting:
• Support campaign reporting and ticket sales tracking
• Monitor marketing performance and audience engagement insights
• Assist in the preparation of post-event reports and performance summaries (particularly in terms of social media insights)
• Onsite Delivery:
• Support onsite marketing activity, including capturing digital assets, maintaining social media and looking after partners
• Ensure smooth execution of marketing-related operations during live events