Senior Integrated Marketing Manager, Headspace Health
$110-158k
+ Equity
More information about location
Mental health and wellbeing platform
Open for applications
Mental health and wellbeing platform
1001+ employees
Open for applications
$110-158k
+ Equity
More information about location
1001+ employees
Company mission
To transform mental healthcare to improve the health and happiness of the world.
Role
Who you are
- Headspace is seeking a self-starter who moves fast and brings teams together seamlessly to bring creative ideas to life as our Integrated Marketing Manager
- 5 to 7 years of experience in integrated marketing, brand management, or campaign strategy - ideally in consumer health, wellness, tech, or high-growth environments
- Proven experience leading cross-functional campaigns from planning, strategy to execution, with measurable brand or business impact
- Strong understanding of full-funnel marketing, including content, social, media, partnerships, and lifecycle
- Experience with AI-powered tools to drive efficiency, creative impact and emotional resonance
- Ability to operate with an owner’s mindset in a scrappy, fast-moving environment, collaborating with cross-functional partners who wear many hats
- Excellent project management, communication, and relationship-building skills
- Ability to synthesize insights and translate strategy into actionable, creative briefs
- Collaborative, solutions-oriented mindset with the ability to thrive in a fast-paced, evolving environment
- Passion for mental health and belief in Headspace’s vision of a world where everyone is kind to their mind
What the job involves
- In this role, you’ll translate business priorities and brand positioning into actionable integrated marketing plans, orchestrate go-to-market moments across channels, and ensure we show up consistently, boldly and effectively to engage audiences and drive business results
- You’ll partner closely with teams across Marketing, Creative, Communications, Content, and Product to design and deliver integrated campaigns that connect to cultural moments, member needs, and Headspace’s brand goals – using AI-driven insights and tools to accelerate execution, elevate creative impact and drive emotional resonance
- You’ll also help monitor brand health and industry trends to inform marketing and campaign strategy and inspire innovation
- Champion and embed Headspace’s brand strategy and positioning across teams, ensuring our narratives are consistently and impactfully reflected across PR, Social, Product Marketing, Growth Marketing, Content, Creative, and Partnerships
- Ideate, vision and manage the unified campaign calendar to make the most impact on our target audiences, by aligning priorities, ensuring visibility and driving seamless coordination across internal teams and external partners
- Lead integrated marketing planning and execution for brand and integrated marketing moments - developing clear briefs, frameworks, and measurement plans that align with brand and business objectives across paid, owned, and earned channels
- Lead brand health tracking, partnering with Research to turn data into insights that inform marketing strategy, messaging and campaign planning
- Leverage AI-powered tools and insights to enhance integrated marketing – driving efficiency in planning, elevate creative impact, and strengthening emotional connection with audiences
- Champion Headspace’s mission of providing every person access to lifelong mental health support through thoughtful, inclusive, and human-centered marketing
Our take
The world is facing a growing mental health crisis. In 2022, the US saw the proportion of the population with an acute anxiety, depression or other mental health need grow from 20% to 40%.
In 2021, Headspace and Ginger finalised a $3bn merger to form Headspace Health, an accessible mental health platform. It is determined to democratize mental healthcare, and its brands are already being used by over 100 million people and more than 4,000 enterprises including Starbucks, Adobe and Paramount.
There is clearly a need for virtual mental healthcare, and the market is growing increasingly crowded, with competitors including His & Hers Health. However, Headspace Health sets itself apart with its rapidly growing portfolio of services, added in part through strategic acquisitions such as that of AI health firm Sayana in 2022. It is now focusing on international expansion, offering its services directly to companies in the UK for the first time.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2020
$47.7m
SERIES C
Feb 2020
$53m
SERIES C
Total funding: $175.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Russell Glass
(CEO, not founder)Previously VP of Products at Linkedin. Was also CEO of Ginger, before it merged with Headspace to create Headspace Health. Presently, on the Board at CollegeSolved, Breakthrough Collaborative, and Rock the Vote.
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