Director of Search Engine Marketing, Gametime
$166.9-169.3k
+ Equity package
Last-minute ticket platform
Be an early applicant
Last-minute ticket platform
201-500 employees
Be an early applicant
$166.9-169.3k
+ Equity package
201-500 employees
Company mission
To connect people trough incredible shared experiences.
Role
Who you are
- 8+ years of experience in SEM, with at least 3 years in a leadership role managing teams and large-scale budgets
- Proven record of scaling world class SEM programs to eight-figure spend while improving efficiency and ROI
- Experience in large catalog based eCommerce businesses such as online travel, retail or live events
- Experience managing experimentation and automation roadmaps in partnership with technical teams
- Background in marketplaces, ticketing, or high-velocity e-commerce environments preferred
- Deep understanding of Google Ads and SEM automation, including bid strategy optimization, audience layering, and advanced account architecture
- Advanced analytical fluency, comfortable with SQL, large datasets, and advanced experimentation frameworks
- Strategic mindset with the ability to translate data and experiments into high-impact business decisions
- Proven ability to influence across marketing, analytics, product, and executive leadership
- Excellent communication and leadership skills; able to motivate teams and articulate clear strategies
- Passion for live events and the power of performance marketing to connect fans to experiences
What the job involves
- The Director of SEM will own Gametime’s paid search strategy end-to-end, driving performance, efficiency, and innovation across mobile and web
- You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM accelerates business growth
- This is both a strategic and operational leadership role, responsible for scaling one of Gametime’s largest acquisition channels while shaping the next generation of automation, measurement, and experimentation frameworks
- Define and Lead SEM Strategy: Own the vision, roadmap, and execution for Gametime’s global SEM program largely in Google Ads but also in Bing Search, and emerging platforms
- Performance Leadership: Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals
- AI forward approach: strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
- Experimentation & Innovation: Oversee structured SEM experimentation, building on Gametime’s strong testing culture to validate bidding, ad copy, landing page, and audience innovations
- Scale & automation: Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making
- Google Partnership: Serve as Gametime’s primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops
- Team Development: Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence
- Measurement & Insights: Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels
- Collaboration Across Channels: Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel
Our take
Gamtime is a last-minute event ticketing platform that aims to stand out from the myriad of other similar apps by allowing customers to buy a ticket after the event has started. The reason for this is that ticket prices for sports often fall dramatically after the game has started, making the most of the easy-to-use, quick-buy app's features.
Though this may only cater to a small percentage of its customers, it exemplifies a certain boundary pushing from the company. This is clearly something that the market supports, given its substantial fundraising from the likes of Bolt Ventures and Maven Ventures. In addition, Gametime’s position as both a seller and buyer marketplace has placed it in a great position as a commentator on live events, collecting valuable data.
With the demand for great-value event tickets likely to continue to grow, Gametime is in a prime position to capitalize on this trend. Although the company only sells tickets for the North American continent, it is seeing huge revenue across the sports, theatre, and music concert markets - and aims to use its funds to further enhance its products and market its app to younger eventgoers.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$30m
EARLY VC
Sep 2017
$8.2m
EARLY VC
Total funding: $71.5m
Company benefits
- Health Benefits: Medical, dental, and vision coverage for you and your dependents
- Equity: An ownership stake in the company you'll be helping to build
- Flexible PTO: 'Take what you need' vacation policy (we actually mean it)
- Remote First: Fully remote company
- Remote Work stipend: Monthly stipend to offset the cost of internet and any home office updates
- Paid Parental Leave: Peace of mind for parents to dedicate their time to the care of their new child
- Gametime Credit: Monthly Gametime credit to experience the product for yourself
- Team Celebrations: Company meetups and events in different cities across the US
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Brad Griffith
(Founder & CEO)Currently Visiting Lecturer at Stanford Graduate School of Business. Previously worked in Growth, iOS Development and Interactive Marketing at Zappedy, and was a Quantitative Researcher at LOLapps.
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