Director of Marketing, Shipwell

• This role is perfect for a passionate marketing player-coach who thrives on staying ahead of the curve and achieving measurable results
• BA/BS degree in communications, marketing, PR, journalism or a related field
• 9+ years experience in marketing
• 4+ years as a marketing director leading teams
• Proven success in driving impact in previous positions
• Experience leading strategy and execution of marketing campaigns
• Analytical and creative thinking
• Thorough knowledge of web analytics (Google Analytics)
• Experience using Salesforce

Desirable

• As the Director of Marketing, you'll lead the charge in crafting and executing innovative marketing plans to propel Shipwell to new heights
• Conduct market research and competitor analysis to understand the software landscape and target audience
• Develop and implement comprehensive marketing plans that align with the company's overall business goals
• Set marketing objectives and key performance indicators (KPIs) to measure success
• Build, lead, and motivate a high-performing marketing team, including vendors with diverse skill sets (content marketing, social media, SEO, etc.)
• Delegate tasks effectively and provide coaching and mentorship to marketing team members
• Foster a collaborative and results-oriented marketing department culture
• Oversee the development and execution of marketing campaigns across various channels (digital, content, social media, PR) to generate brand awareness and leads
• Manage the marketing budget and allocate resources strategically to maximize return on investment (ROI)
• Analyze marketing campaign performance and make data-driven decisions for continuous improvement
• Develop and execute go-to-market strategies for new software products
• Collaborate with product development teams to ensure messaging aligns with product features and benefits
• Manage product positioning and messaging across all marketing materials
• Develop and oversee marketing programs specifically designed for channel partners
• Build and maintain strong relationships with channel partners to maximize their effectiveness in selling the software
• Stay informed about the latest marketing trends and technologies
• Identify and implement innovative marketing strategies to stay ahead of the competition
• Continuously monitor the marketing landscape and adapt strategies as needed
• Track and analyze marketing campaign performance using data analytics tools
• Generate reports to measure marketing ROI and present findings to company leadership
• Use data insights to inform future marketing strategies and tactics