Senior PR Manager, Nutrafol
Brand Reputation
$125-135k
+ Quarterly Bonus Program
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$125-135k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- Minimum of 7 years of public relations and reputation management experience (in-house or agency) with a focus in health, wellness or consumer products
- Strong written, editing, verbal, and presentation skills, including the ability to translate and tailor communications for a variety of audiences (e.g. consumer, influencer, medical community/healthcare provider)
- Highly motivated, self-starter with ability to work independently
- Proven track record of navigating and thriving in an ever-changing, fast-paced environment
- Team player mentality with the mindset that no task is too small
- Passion for the health and wellness industry
What the job involves
- This role is built around proactively driving brand love and shaping public perception in the rapidly evolving earned media space, while also getting ahead of the conversations that impact our business on a daily basis
- The Senior PR Manager, Brand Reputation will be an integral part of the Nutrafol Brand Marketing team, partnering closely with the Director of PR & Communications, on the development of plans that drive our brand narrative and reinforce Nutrafol’s position with the experts who are driving discourse
- The role requires regular collaboration with key cross-functional partners (Brand, Social Media & Digital Reputation, Partnerships, Influencer, Professional Marketing and Clinical Affairs), in addition to working closely with company spokespersons, executive leadership and agency partners
- Lead brand credibility programming and storytelling designed to enhance perceptions, increase favorability and safeguard against risks internally and externally
- Oversee and evolve Nutrafol’s reputation communications process and reporting framework across platforms (e.g. social media, PR, online reviews, customer feedback and scientific journals)
- Establish and maintain relationships with influential voices and organizations across traditional and non-traditional media, influencers, medical experts and trade associations
- Develop crisis communication plans and protocols to run and mitigate reputational risks, and provide guidance and support during crisis situations
- Track the cultural landscape, competitive environment and consumer trends to ensure that Nutrafol is positioned as an industry leader
- Analyze and identify strengths, weaknesses, opportunities and threats in current work flow and regularly share updates with cross-functional partners to build upon and improve our processe
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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