Junior Account Manager, PopReach

Media

Salary not provided

Junior and Mid level

New York

Office located in Holbrook, NY

Mobile game publisher

Be an early applicant

Mobile game publisher

101-200 employees

B2BGamingPublishingEntertainmentMobile

Be an early applicant

Salary not provided

Junior and Mid level

New York

Office located in Holbrook, NY

101-200 employees

B2BGamingPublishingEntertainmentMobile

Company mission

To make great games available for download on your phone, tablet, or desktop by acquiring and optimizing proven, profitable games and game franchises.

Job

Company

Role

Who you are

This position is perfect for someone self-motivated, hungry, extroverted, and results-driven
Strong communication and organizational skills with a proactive, problem-solving mindset
Strong computer skills and proficiency in MS Office, especially Excel
Willingness to learn from senior members of the team
Strong recruitment and negotiation skills
Ability to effectively manage and build client relationships
Possess an understanding of media metrics, campaign tracking, and optimization
A self-motivated, results-driven individual who thrives in a fast-paced, team-oriented environment
An outgoing personality and eagerness to build relationships across teams and with external partners
A hunger to learn the business and grow within the company

What the job involves

We are seeking an energetic, creative, and responsible Junior Media Account Manager to join our fast-paced and rapidly growing organization
In this role, you will manage the day-to-day execution of SHIFT44 advertising campaigns, ensuring they run smoothly, meet performance goals, and deliver exceptional results for our clients
As part of our Media Buying team, you will work closely with Client Services and Sales to plan, launch, and optimize campaigns while maintaining strong relationships with publishing partners
This is an exciting opportunity to gain exposure to every part of the business—from campaign strategy to client interaction—and to play a key role in our continued growth
In addition to office duties, you will have the opportunity to meet and work with managers, executives, and C-suite members of the team
You'll develop strong relationships with publishing partners, inquiring about their promotional channels and business success needs
Utilizing ongoing communication with publishing partners to properly match campaign inventory to available traffic inventory
Prospecting and nurturing relationships with both new and old clients
Monitoring KPIs of the existing book of clients
Research the competitive landscape and identify industry trends
Responding to publisher requests promptly
Monitor the publisher’s activity, analyze performance, identify areas of improvement, and recommend ways to increase revenues
Ensure we communicate effectively to discuss the type of traffic generated and match the publisher traffic to appropriate campaigns
Ensure that the target demographic the publisher has matches what the publisher is looking for
Executing optimizations for SHIFT44 campaigns
Identify key features of quality traffic
Be able to effectively relay the goals, values, and guidelines of SHIFT44 to publishing partners, always positively representing SHIFT44
Maintain a high level of communication, recommend new campaigns for publishers, and provide performance feedback to the advertiser team
Supply creative packages, campaign assets, and reporting to publishers as needed
Represent SHIFT44 at industry conferences
Strategize, plan, execute, and optimize email, social, mobile, push, and display campaigns
Implement initiatives that enhance the publisher’s productivity, create new growth opportunities, and increase ROI
What Success Looks Like:
You'll provide ongoing support for publishing partners, including optimization information, seasonal trends, and network highlights
Effectively communicate with support departments, including but not limited to tech, product, and finance, for client inquiries and immediate needs, especially needs that can impact revenue
Implement initiatives that enhance publisher productivity, create new growth opportunities, and increase spending & ROAS
Ability to communicate with industry veterans in person and through other communication channels
Extensive knowledge of key metrics for personal book of business
Knowledge of the client’s marketing needs and practices
Able to succeed in and enjoy a fast-paced, quick-witted environment

Our take

Mobile app stores are dominated by games, with hundreds of new releases every week. Low barriers to entry combined with intense competition make it virtually impossible to predict which games will be financially successful. Ionik, formerly PopReach, is a free-to-play game publisher with a risk-mitigating strategy of acquiring proven game assets and extending their lifespans while maximizing cash flows, by delivering improved experiences for players.

By 2021, PopReach owned and operated over 25 games, including later-stage hits such as Smurfs’ Village, Kitchen Scramble, Gardens of Time, City Girl Life, War of Nations, and Kingdoms of Camelot. It was rebranded as Ionik in 2023, an umbrella entity that works as a brand advertising platform, within which PopReach operates.

Following its rebrand, Ionik is eyeing global expansion; the free-to-play market in Asia is massive but mostly untapped by Western publishers. Ionik's objective is to grow 10 percent every year through assets and at least another 30 percent per year through acquisitions by executing on M&A, and by continuing to use its data-driven approach to improve the PopReach portfolio of games.