Creative Director, Cleerly

• To be successful in this role, you should have extensive knowledge of graphic design, styles, and techniques
• You should also have significant experience in implementing healthcare marketing campaigns, MRL traffic processes and experience in events, print management, and current design software
• Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
• 7+ years’ experience in life sciences/healthcare; B2B experience preferred
• Experience managing external resources, and maximizing team collaboration
• Expertise with industry leading creative tools (e.g., Adobe Creative Suite) and familiarity with digital marketing tools and platforms
• Strong project management skills with a focus on delivery execution and quality outcomes
• Experience in creating Healthcare marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in MRL traffic process and management of final proofs
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives

Desirable

• Leading a team of thinkers and doers, the creative director will bring a mix of healthcare marketing expertise and business acumen to the role, promoting our company and those of our valued clients
• The creative director responsibilities include managing all graphic design tasks, refining projects and drafts, and generating creative ideas, and managing budget
• Ultimately, this role will ensure that internal and external-facing content promotes the vision of the company through high-quality graphic content that inspires and informs the target audience
• The role will work in close partnership with cross functional partners in Product and Brand Marketing, Operations, Sales, Product Management, and other departments
• Lead and review the work of the creative teams for all web, print, and digital marketing collateral including sales material, presentation decks, detail aids and other field sales collateral
• Spearhead and manage design strategy and execution for both small and large projects, harnessing brand design, copy, art, and digital technology
• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
• Analyze brand tracking, market trends, consumer needs, and the competitor landscape
• Meet budget requirements by forecasting and managing expenses
• Ensure all creative outputs maintain the highest quality standards and align with the brand’s voice and vision
• Manage tracking and execution of all creative projects across various mediums and ensure all aligns with existing marketing strategies while maintaining brand consistency throughout various marketing projects
• Liaise between the marketing and design teams to ensure deadlines are met and deliverables are on target
• Continuously investigate more efficient and effective processes, procedures and tools
• Engage with external partners, including freelancers, and vendors, to enhance creative capabilities and deliver exceptional results
• Analyze and monitor external agency budget spend to deliver maximum value and seek potential savings opportunities
• Foster a collaborative and inclusive creative environment that encourages experimentation, innovation and bold ideas
• Review market trends, consumer insights, and competitive landscape to inform creative direction
• Design graphics, presentations, and other content in support of company projects, and other initiatives
• Support Events/Tradeshow content design; work with events team to ensure continued optimization of future content development
• Ensure all creative work reflects the company’s values and goals, and resonates with the target audience
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with team and external creative resources
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Oversee the presentation of final concepts, and obtain approvals for deliverables
• Extensive knowledge and management of the MRL process for healthcare