Senior Product Marketing Manager, Clio
CA$119-161k
More information about location
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$119-161k
More information about location
1001+ employees
Company mission
To transform the legal experience for all.
Role
Who you are
- You are seasoned. You have 6+ years of experience in product marketing and/or sales enablement. AI, legaltech, and enterprise customer experience is a strong plus
- You’re AI-savvy. You have demonstrable experience in going beyond basic AI application to conduct your work
- You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience
- You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches
- You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches
- You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes
- You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise
- You have a bias toward action. You’re energised by making things happen and getting things done
- You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes
- You’re creative. You have a habit of thinking outside the box in your marketing approaches
- You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen
What the job involves
- You lead the go-to-market (GTM) and product adoption efforts for your product portfolio. This includes positioning and messaging, new feature launches, adoption and retention, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to be successful
- Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits. Strong know-how and experience here is a firm requirement
- Partnering with your product team counterparts to develop strategies that successfully bring features and product enhancements to market
- Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace
- Building and executing tactical marketing plans that increase product and feature adoption and support retention
- Speaking to and with our customers to gain new perspective and feedback on our products
- Collaborating with data insights, strategic research, customer marketing, competitive intelligence, and other cross-functional teams to develop market research
- Building experiments, testing theories, and sharing learnings with cross-functional teams
- Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product line
- Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Alongside serving as Clio's CEO since founding the company in 2008, Jack is an Advisor at Athennian, dealcloser, and Logikcull. Previously, they were a Board Member at ROSS Intelligence and a Director of Product Development at Chenomx.
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