Senior Marketing Manager, Outreach
EMEA
+ Equity program
AI revenue workflow platform
Be an early applicant
AI revenue workflow platform
1001+ employees
Be an early applicant
+ Equity program
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- The ideal candidate is a strategic and hands-on marketer who understands how to translate business objectives into regional plans that deliver measurable results
- 7-10 years of experience in B2B field marketing, regional marketing, ABM, or integrated campaigns ideally in SaaS or high-growth technology environments
- Strong understanding of B2B and enterprise sales cycles
- Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes
- Strong communicator and collaborator with proven ability to influence cross-functional stakeholders and executive leadership
- Highly organized and detail-oriented, with experience managing multiple concurrent programs and budgets
- Data-driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent
- Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%)
- We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you
What the job involves
- Outreach is seeking an experienced Marketing Manager to lead the execution of regional marketing programs that accelerate pipeline growth, strengthen customer relationships, and drive brand engagement across EMEA
- This role serves as the connection point between global campaigns, events and field marketing, in partnership with the EMEA go to market team
- You will collaborate closely with EMEA leadership and go to market team, while working in close partnership with the North America demand gen, growth, events and field marketing teams to design and execute integrated programs including city roadshows, executive events, account-based and field activations
- These programs will drive awareness, engagement, and revenue growth within Outreach’s priority customer segments and verticals across the region
- This is a highly visible individual contributor role with significant cross-functional influence and the opportunity to help shape Outreach’s evolving EMEA marketing motion as part of a globally aligned team
- Develop and own the regional field marketing strategy across EMEA, aligned with business goals, ICPs, and vertical priorities
- Partner with regional sales and GTM leaders to align on target accounts, pipeline goals, and regional priorities
- Build integrated regional marketing plans that combine events, digital programs, account-based campaigns, and partner activations
- Align field marketing efforts with corporate demand generation initiatives to ensure cohesive go-to-market execution
- This role requires both strategic planning and tactical execution, from shaping go-to-market programs to managing the operational details that bring them to life
- Plan and deliver high-impact regional programs such as executive dinners, roadshows, workshops, and third-party event participation
- Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas
- Drive account-based and vertical-specific activations designed to deepen relationships with customers and prospects
- Manage program logistics, budgets, timelines, and stakeholder communication to ensure flawless execution
- Partner with the EMEA GTM organisation to align objectives, pipeline goals, and success metrics
- Work with Event Operations and Marketing Operations to ensure accurate campaign setup, lead capture, and reporting in Salesforce and Marketo
- Collaborate with Product Marketing to ensure regional messaging reflects product priorities and differentiators
- Support broader marketing events and campaigns beyond tradeshows, including customer user conferences, summits, field events, and roadshows
- Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement
- Monitor performance against goals and provide actionable insights and recommendations for continuous improvement
- Maintain data accuracy and consistency across regional programs and campaigns. Present regular reporting and strategic insights to leadership and stakeholders
Salary benchmarks
Our take
Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is an AI-enabled sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating insights from a rich set of industry data. Although there are numerous competitors in the space, the company's early focus on AI is what allowed it to get ahead in the market. and this supported Outreach
Outreach has continued to display good growth after achieving Unicorn status back in 2020. Its solutions have become a mission-critical part of the revenue stack for many customers, with notable names served by the company include Siemens, Twilio, and zoom. On top of this, Outreach announced it has achieved new ISO/IEC certification that recognises responsible AI management, becoming the first company in its category to earn this distinction.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Parental leave - Extended PTO for both parents, plus unique perks to ease the transition of returning to work
- Full medical benefits - Majority of employer paid medical, dental and vision coverage
- 401K - A competitive plan to help you save for retirement
- Flexible time off - We believe in a healthy work/life balance, and in our employees to make practical time off arrangements
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(Founder & Board Member)Was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
Abhijit Mitra
(CEO)Previously CPO at Commure, SVP and GM (Industry Verticals) at ServiceNow, and Global VP (SAP Cloud for Customer) at SAP.
Share this job
View 9 more jobs at Outreach