Marketing Ad Operations, Mode Mobile

• We are seeking a highly organized, detail-oriented, and proactive individual to manage communications and ad deliverables with our marketing partners
• This role requires an individual who can efficiently coordinate marketing campaigns in line with our guidelines, route traffic creatives to the appropriate channels, manage marketing spend and agreements, and ensure seamless execution of digital advertising campaigns
• The ideal candidate should be capable of structuring new assets using provided images and copy, as well as creating and managing email campaigns within our designated emailing software. They will also be responsible for maintaining relationships with existing marketing partners while ensuring campaigns remain fresh, innovative, and aligned with company standards
• A strong preference will be given to candidates with experience in email marketing, proficiency in HTML, and graphic design capabilities. The successful candidate must be able to work in a fast-paced environment, manage multiple projects simultaneously, and maintain a high standard of accuracy, speed, and efficiency
• A bachelor's degree in marketing, communications, business, or a related field is preferred but not required
• Minimum 2-4 years in digital marketing, email marketing, or advertising operations
• Technical Skills:
• Proficiency in email marketing platforms (Klaviyo, CleverTap, Mailchimp, etc.)
• Working knowledge of HTML and CSS for email and landing page design. Experience with Webflow is strongly preferred
• Experience with Google Analytics (Tagging), Facebook Business Manager, and ad tracking tools
• Basic graphic design skills (Adobe Photoshop, Canva, or similar software)
• Familiarity with AI-assisted tools (e.g., ChatGPT, Claude, or similar) to generate, refine, and QA marketing creatives, email copy, and campaign variations
• Ability to use AI to accelerate workflows such as copy iteration, subject line testing, reporting summaries, and campaign documentation while maintaining brand and compliance standards
• Strong ability to interpret data and generate actionable insights
• Experience with A/B testing and performance optimization
• Working knowledge of digital advertising fundamentals (CPC, CPM, CPA, CTR, ROAS)
• Strong written and verbal communication skills
• Ability to work collaboratively with cross-functional teams, including designers, developers, and external agencies
• Maintain and foster relationships with current marketing partners
• Exceptional organizational skills with the ability to handle multiple projects simultaneously
• Ability to meet tight deadlines in a fast-paced environment
• ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement
• Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done
• Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment
• Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve
• Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance
• This role is ideal for a results-driven marketing professional with a strong technical background and a keen eye for detail. If you are passionate about digital marketing and investor communications, we encourage you to apply and join a dynamic and innovative team

Desirable

• Develop and execute online advertising campaigns across multiple digital platforms, including display, social media, and email marketing
• Utilize email marketing platforms such as Klaviyo and CleverTap to create, schedule, and optimize campaigns
• Ensure campaigns align with brand messaging, company guidelines, and investor relations objectives
• Coordinate and traffic ad creatives to appropriate partners, ensuring timely and accurate delivery
• Manage creative assets, including banners, landing pages, and email templates, to maintain brand consistency
• Collaborate with internal and external stakeholders to ensure smooth execution of ad placements
• Ensure all campaigns maintain a high standard of freshness, creativity, and brand alignment
• Familiarity with DSPs and programmatic advertising platforms (The Trade Desk, StackAdapt, DV360, etc.) a plus
• Monitor and analyze key campaign performance metrics, including impressions, clicks, conversions, open rates, and ROI
• Generate reports and insights to optimize campaign effectiveness and improve engagement
• Identify underperforming campaigns and implement strategic adjustments to enhance performance
• Maintain oversight of ad tracking dashboards to ensure accurate performance assessment
• Identify and resolve technical issues related to ad serving, tracking, and reporting
• Work closely with IT and development teams to implement necessary updates and fixes
• Ensure seamless integration of marketing tools with CRM and analytics platforms
• Ensure all ad creatives, email campaigns, and marketing materials comply with company policies, industry regulations, and legal standards
• Conduct thorough quality checks to maintain high standards in design, messaging, and execution
• Maintain detailed records of campaign approvals and compliance documentation