Product Marketing Manager, Percona
Scaling, security & management for OS databases
Job no longer available
Scaling, security & management for OS databases
201-500 employees
Job no longer available
201-500 employees
Company mission
To help users get the most out of open-source technology, without inflated fees or lock-ins.
Role
Who you are
- 3-5+ years of marketing experience in B2B enterprise software, preferably open source technology or SaaS products. Cloud Native and Kubernetes literacy or experience marketing such products is a huge plus
- Product marketing experience is strongly preferred
- Strong track record of working cross-functionally on major campaigns and/or product launches
- Familiarity with the Agile framework is preferred, as the team works in sprints
- Demonstrated ability to work across all levels of the organization while socializing concepts and ideas (product, sales, and marketing)
- Strong written communication and presentation skills
- Ability to use data and market trends to tell stories and craft messaging
- Excellent collaborative and interpersonal skills with the ability to build consensus among teams
- Ability to self-organize, be consistent and disciplined, and make decisions within your area of responsibility independently
- Extreme proactivity and willingness to initiate or take on new projects, boldness to challenge the status quo and suggest new ideas and approaches
What the job involves
- We are looking for an ambitious product marketer to align product strategy to the tactics needed for success
- You will work alongside demand generation, field marketing, and content marketing to drive revenue generation, while ensuring product messaging and positioning is on point
- You will be the interface between the customer, product management, sales and marketing while quickly gaining these teams' respect and support. You will consistently demonstrate product and market expertise, attention to detail, and accountability
- You will help set our path for long-term success as we pivot towards an open-source DBaaS platform. As such, it’s critical that you have an understanding of open-source databases, enterprise buying cycles, cloud adoption trends, and customer use cases
- You will brilliantly weave together the customer journey, their pain points, and position how Percona can help
- Create the storyline, product messaging, and positioning for your product focus
- Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners
- Educate the company on market requirements, trends, and competitor capabilities
- Collaborate with product management to create a shared vision and go-to-market strategy for our products and services
- Define strategic positioning of our products, services, key features, pricing, and key product messages
- In collaboration with the Content team, build collateral and relevant content for various personas and product areas, including web copy, datasheets, brochures, white papers, social media content, online event material and more
- Drive business case development, bringing together customer research, product and financial data and analytics to drive revenue
- Evangelize to prospects, press, analysts and other key influencers
- Collaborate with demand generation and event marketing leaders to execute innovative online marketing campaigns, to support sales growth
- Own and develop sales enablement tools including competitive analysis
- Partner with product management on new releases - planning, messaging, and go-to-market strategies
Our take
Open-source technology brings a range of benefits such as agility and cost-effectiveness. And this makes it a prime target for businesses to add to their tech roster. However, these businesses often find themselves forced into software or contracts they do not need, in order to gain access to those that they do.
Percona provides unbiased, open-source database expertise, providing access to the tools necessary for anyone to turn their ideas into a viable business. Founded in 2006 to support consumers and users in the open-source community, the company now supplies enterprise-class support, services and software for open-source databases, both in on-premises and cloud environments.
Crucially, Percona's solutions enable its clients to develop with their customers’ needs. Clients pay for the advice and expertise provided, rather than for the company to unlock critical software features. And the company continues to evolve its offerings, for example by supplying packages focussed on enabling AI-readiness for enterprises.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (1 round)
Jan 2008
$1m
GRANT
Total funding: $1m
Company benefits
- Work remotely and choose the hours that suit you best
- Learning academy to encourage personal and professional growth
- Wellness counselling program and allowance to all Perconians
- Flow day dedicated to uninterrupted focus and productivity
- FryDays every quarter (a 3-day weekend to disconnect and enjoy life)
Company HQ
Bull Durham, Durham, NC
Leadership
Bennie Grant
(COO)Over 15 years of professional services, support and operational delivery experience. Prior to Percona, opened US operations for Mettoni, where they held Senior Services and Operational Leadership positions.
Peter Farkas
(CEO)Co-Founder and CEO at FerretDB. Has been building sustainable open-source projects and businesses for the last two decades, including at Cloudera and Altinity.
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