Growth Marketing Director, Mirakl
4 days a week in office
Marketplace SaaS platform
Be an early applicant
Marketplace SaaS platform
501-1000 employees
Be an early applicant
4 days a week in office
501-1000 employees
Company mission
To enable businesses to significantly transform their e-commerce strategies and foster sustainable and profitable growth.
Role
Who you are
- 7+ years in growth marketing, performance marketing, or demand generation — ideally in a B2B mid-market SaaS environment
- Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale
- Previous experience managing a small team or mentoring junior marketers
- Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization
- AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization
- Analytical mindset: Able to translate data into clear, actionable decisions
- Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders
- Team player: You collaborate effectively and share best practices to elevate team performance
- English: Fluent (C2 level required)
- French or German: A strong plus
What the job involves
- You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets
- The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter
- Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels
- Lead and develop a team of three in digital marketing, driving their professional growth and performance
- Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity
- Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance
- Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops
- Manage relevant vendor and agency relationships in EMEA
Application process
- Introductory Call: A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role
- Business Interview: Meet the hiring manager to discuss your experience, problem-solving approach, and impact
- Values Interviews & use case : Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario
- Final Decision & Offer: We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this: if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 450 companies develop new marketplaces to drive product adoption. It currently works with consumer-facing enterprises, including Macy’s, Decathlon, Best Buy and Sonepar, and industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
Sophie Marchessou, Chief Customer Officer
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- 📈 🎓 Career Growth Opportunities - Access to tailored development programs and clear pathways for professional advancement
- 👨👩👧👦 Parental Support - Enjoy enhanced parental leave, including a fully paid month off for the second parent and two sick child days per year, paid at 100% for each employee. An initiative designed to provide a supportive and family-friendly work environment
- 💆♀️🧘 Health & Wellness - Benefit from covered health insurance and initiatives promoting well-being
- 🏡 💻 Flexible Work Arrangements - Take advantage of flexible weekly remote work options
- 🥐 🍏 Daily Perks - Start the day with a complimentary breakfast and enjoy your meal voucher card (depending on the country)
- 🚲 🚇 Sustainable Transportation - Mirakl reimburses 50% of public transport subscriptions
Company values
- Work Hard Together: We believe in teamwork and collaboration as the foundation of our success.
- Get Things Done: We prioritize action and results to deliver impactful outcomes.
- Go Above & Beyond: We embrace challenges with ambition and always strive for excellence.
- Succeed Through Expertise: Knowledge-sharing and continuous learning are in our DNA.
- Satisfy & Empower Clients: We are committed to making our customers successful.
Company HQ
Boston, MA
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Diversity, Equity & Inclusion at Mirakl
Hugo Weber (VP Corporate Affairs & Impact)
- Echoing our value of “Go Above and Beyond,” we are committed to making a positive impact on our employees, ecosystem, and society as a whole. Our CSR strategy is based on four pillars: environment, human resources, society, and ethics & governance.
- We aim for an absolute reduction of 30% in our emissions on scopes 1 and 2 by 2027, offset our carbon footprint annually, and have implemented a sustainable procurement and travel policy.
- Mirakl is a signatory of the French Tech Parity Pact. We have 60% women in our leadership team and are committed to achieving 40% women on our board of directors by 2028. Additionally, we are training 100% of our managers on diversity issues.
- We promote mentorship through partnerships with NQT associations in France and Cancer Chicks in Australia, and we commit to accessibility through our collaboration with the Content Square foundation and Cafés Joyeux.
- We publish a transparency report annually and strengthen the training of our teams on ethical and legal issues such as corruption and data protection.
- To ensure the achievement of our CSR objectives, a dedicated team reports directly to one of Mirakl's founders, ensuring strategic oversight. This team works closely with key stakeholders identified internally, as well as with external partners such as Plan A and Patch.io, recognized for their expertise in environmental impact and carbon offsetting. With this support and these partnerships, we ensure that each initiative is robustly supported and implemented with a view to sustainable growth.
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