Field Marketing Manager, Trustpair
More information about location
1+ day a week in office (Canal Saint Martin, Paris)
Third-party risk management platform
Posted today
Third-party risk management platform
21-100 employees
Posted today
More information about location
1+ day a week in office (Canal Saint Martin, Paris)
21-100 employees
Company mission
To reinvent B2B payment security.
Role
Who you are
- At least 5 years experience in field marketing, ideally in a fast-scaling SaaS B2B environment
- Prior experience in event planning and management from conception to execution
- Knowledge of CRM & marketing automation tools (e.g. Hubspot, livestorm etc)
- Experience in localized copywriting
- Excellent written and verbal communication skills
- You're a self-starter with the initiative to drive projects to completion independently, thanks to your meticulous attention to detail and deadlines
- You're data driven, using analysis to make decisions, report on event and campaign success, ROI and lead generation
- Native level English
- You possess creative problem-solving skills
What the job involves
- As part of our continued growth, Trustpair is seeking a US Field Marketing Manager to join our team in NYC
- Playing a crucial role in bridging the gap between marketing and sales, you'll craft and execute marketing strategies in the US that align with our evolving business objectives
- Our Field Marketing Manager will drive brand awareness and lead generation, which will accelerate the sales pipeline within our North American market
- Local Events Benchmark: Monitor all local events related to our industry and align with the Central Marketing Team on which events to add to Global Roadmap
- Lead Generation Events: Organize and execute events (e.g. trade shows, conferences) aimed at generating leads and driving pipeline
- Local and Regional Event Coordination: Ensure that all events align with the company’s goals and messaging while adapting strategies to fit the US market
- Community Events: Plan & host community appreciation events with local partners, customers, prospects and business players
- PR: Manage PR agency on a weekly basis to increase brand awareness and position as an expert on local trends
- Influencer Engagement: Work with local influencers and brand advocates to amplify the company’s message and strengthen relationships with target audiences
- Partner Marketing Initiatives: Manage local marketing co-initiatives with key partners (Tier 1 software integrators, advisory firms, etc.) to co-host events, webinars, and other marketing activities
- Localized Marketing Campaigns: Design and implement targeted field marketing campaigns that resonate with the needs and culture of the US market
- Outbound campaigns: Partner with sales to create personalized outreach on specific territories/persona/industries and sync with the European team to setup cold outreach
- Email marketing: Produce marketing emails tailored to the American market, taking into account cultural, linguistic, and business-specific nuances
- Content Localization: Work with the central marketing team to adapt global content for local markets, ensuring relevance and cultural fit
- Market Intelligence: Continuously gather insights on local market trends, competitor activities, and customer needs to inform marketing strategies
- Trend Spotting: Use market research to identify emerging opportunities and threats and adjust campaigns or messaging accordingly
- Competitor Benchmarking: Analyze competitor events, campaigns, and tactics to stay ahead in the market
- Product Marketing Collaboration: Work with the central marketing team to ensure messaging is consistent and aligned with the product roadmap and market needs
- Feedback Loops: Provide feedback from the field to central marketing and product teams to improve messaging, campaigns, and product development
- Coordination with Marketing Operations: Ensure that all activities are measurable, properly tracked in CRM systems, and reported accurately for future optimizations
Application process
- We usually respond within three days
- Prescreening call with our Talent Acquisition (30min)
- Experience interview with our Head of Global Marketing (1h)
- Case study interview on site with our Head of Global Marketing & CEO (1h)
- Coffee fit with two members of our team
Our take
Founded in 2017, Trustpair was conceived to solve the B2B payment fraud issue for large corporations by offering a SaaS platform that allows finance teams to control the accuracy of their third-party data.
The founders were appalled by the idea that companies could cumulatively lose billions each year because of B2B payment fraud. In fact, in 2021, French companies lost €70M due to transfer fraud. It is perhaps unsurprising therefore that the company has been able accrue over 200 large, corporate clients who use the platform daily.
Founded in Paris, recent funding has enabled the company to secure its market-leading position in France, whilst it has invested capital into accelerating the expansion of international markets in Europe as well as penetrating the United States.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2022
$21.1m
EARLY VC
Jan 2022
$5.3m
EARLY VC
Total funding: $31.8m
Company benefits
- Health Insurance plan
- 401k plan
- 4 weeks of paid annual leave
- Great Work & Life Balance
- Scale-up Phase with Career Opportunities
- Fun Rituals Every Months
- Annual Seminar somewhere in France
Company values
- We have each others’s back - We make sure everyone feels good and valued. Before making any decision, we think about what the impact on the people around would be. We go above and beyond to help people around us whenever we can
- We commit to each other - People can count on each other when needed, in easy or more complex situations. We commit to the company, to our projects and to the team around us. We succeed through collaboration
- We explore new paths to find the right one - We love to read, gather new ideas and experiment with new technologies and methods. We observe, understand and create: 3 things found in an adventure. If the solution does not exist, we create it ourselves
- We move forward with persistence - When we start something, we see it through. Rigor and discipline is our key to success. We challenge the status quo, again and again
- We speak our minds honestly and respectfully - We say what we mean, and we mean what we say. When we’re not aligned with decisions, we are open about it. We share feedback respectfully to keep improving
Company HQ
Grange aux Belles, Paris, France
Leadership
Baptiste Collot
(CEO)Previously served as Front-office Treasurer for Bouygues SA, Cost Controller for DHL and as a Junior Consultant for DHL.
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