Campaign Specialist, Rakuten Kobo

• Demonstrates curiosity and a ‘seeking the truth’ mentality and approach to situations and projects
• Takes initiative to dig in and solve any challenge presented
• Can work both independently and collaboratively with cross-functional teams to troubleshoot code or data-related issues
• Maintains an in-depth, up-to-date knowledge of all relevant emerging technologies, tools, and current web/email/mobile trends, bringing forward new ideas to up our game
• Challenges the status quo, going above and beyond on assigned projects
• Is focused on efficiency
• Excels in a fast-paced and collaborative working environment
• Demonstrates excellent verbal and written communication skills
• Learns quickly working independently with the ability to self-manage and multi-task on a day-to-day basis
• 1-2 years of experience working with marketing cloud platforms (ex: Responsys Interact, Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketo, etc.) with a focus on marketing automation
• Comfortable working with cloud-based tools for project collaboration (ex: Clickup, Asana, Figma, Box, Slack, etc.)
• Aptitude for logic based statements/segmentation and multi-channel campaign coordination
• Ability to work independently and successfully in a dynamic, fast-paced culture
• Highly detail-oriented with strong project management and organizational skills – proven ability to own and execute several projects at once
• Excellent verbal and written communication skills

Desirable

• Rakuten Kobo Inc is looking for a Campaign Specialist to join our Marketing Delivery team
• The team supports the marketing organization by executing campaigns across multiple channels – currently email, push and kobo.com marketing areas
• We create solutions to meet business requirements, write code, perform QA testing and deploy campaign elements to market
• Reporting to the Manager, Campaign Services the Campaign Specialist plays a vital role in delivering nearly flawless data-driven, and promotional email and push marketing campaigns to market
• They will be responsible for interpreting business requirements to design solutions, QA testing, segment creation, email deliverability reporting, investigating data feed failures, and launch/deploy working with multiple in-house clients, to deliver high-quality customer experiences on-time
• Ensures browser/OS/ISP compatibility, usability, performance, and adherence to project specifications through QA testing and working closely with producers to resolve issues
• Creates test scenarios, test data, and sets up campaigns including dynamic elements using rule-based logic to ensure all possible issues are identified
• Creates target audience segmentation, ensuring we reach the right audience in alignment with marketing requirements
• Demonstrates a diligent and methodical approach to all aspects of the role
• Launches campaigns including, but not limited to email, website banners, landing pages, and push notifications, with incredible accuracy
• Monitors and audits for campaign deliverability and data accuracy in live CRM messages
• Quick to respond to live issues that may occur by assessing potential impact, creating an action plan, and communicating the issue to the appropriate stakeholders
• Analyzes data and makes recommendations for maintaining and improving email deliverability performance
• Consistently identifies and recommends improvements in the production workflow
• Identifies and suggests ways to improve data integrity, field management and automation within marketing platforms
• Seeks out and applies new tools, programs, methodologies, and practices for the improvement of the email, push, and web production process
• Stays abreast of latest developments in marketing automation technologies, including Oracle Responsys
• Provides recommendations to optimize customer journeys
• Interacts with internal and external teams to ensure that all projects will display and function as expected
• Works with project managers and stakeholders to understand campaign requirements, questioning if we are building the best customer experience possible, and up-to-date on project progress