Director of Demand Generation, Twilio

• Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
• People Management: Proven experience in a dedicated people manager role, specifically supervising, managing, and developing a team of senior individual contributors or managers
• GTM & Account Accountability: Comprehensive background designing and executing B2B demand generation strategies, including Account-Based Marketing (ABM), thematic and verticalized inbound marketing, and digital lifecycle programs
• Direct Funnel & Budget Ownership: Demonstrated experience managing multi-channel digital media budgets, driving full-funnel marketing attribution, and optimizing MQL-to-SQL conversion paths
• Cross-Functional Influence: A track record of partnering successfully with enterprise Sales leadership, Product Marketing, Events, Field, and Brand teams to establish clear, metric-driven models
• MarTech Proficiency: Hands-on experience with modern CRM and marketing automation platforms (e.g., SFDC, Marketo) alongside automated lifecycle workflows and AI-driven workflow tools
• We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings

Desirable

• As the Director of Demand Generation for Twilio.org, you will architect, scale, and establish single-threaded ownership over our centralized growth engine
• Moving away from a historically flat organization, this critical leadership role is designed to eliminate operational friction, define clear campaign boundaries, and create explicit GTM "swim lanes" for flawless execution
• You will step into a core management track position, directly responsible for supervising, managing, and leading a high-performing team
• You will directly own performance metrics and full-funnel pipeline targets aligned closely with Sales leadership priorities
• By leading a team of three Senior Managers (across Strategic Accounts, New Business, and Digital Sales) and one Digital Demand Manager, you will serve as the strategic driver to build a scalable marketing demand engine while accelerating growth across our social impact ecosystem
• Lead and Develop People: Supervise, manage, and build up functional owners within a high-performing team of four, including three senior managers overseeing High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments
• Establish Operational Swim Lanes: Centralize campaign workflows to eliminate ownership ambiguity, establishing clear accountability chains and accelerating GTM program delivery
• Own Pipeline & Performance: Shift focus from baseline execution to direct ownership of pipeline targets and revenue performance metrics, partnering heavily with cross-functional Sales Directors to defend and grow top accounts
• Orchestrate Multi-Channel Budgets: Direct the global digital media spend, continuously optimizing paid/organic channels, testing new ad formats, and tracking website conversion metrics
• Drive AI-First Automation: Scale programmatic plays, lifecycle triggers, and automated conversion logic to seamlessly transition self-service users from sign-up to active spenders
• Cross-Functional Collaboration: Partner deeply with central .com teams, Product Marketing, Events, and Brand teams to align high-level corporate strategies with tactical growth goals

• Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs