Paid Media Manager, SharkNinja
$75-135k
Offers ESPP
Office located in Needham, MA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$75-135k
Offers ESPP
Office located in Needham, MA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 6+ years of hands-on experience across Paid Media, including Paid Social and PPC (Google & Meta essential)
- 3+ years’ experience managing and developing a successful, high-performing team
- Proven experience owning and optimizing large budgets (e.g., $1M+/month)
- Strong commercial acumen with a clear focus on revenue growth and efficiency
- Advanced analytical and data manipulation skills with a deep understanding of measurement and attribution
- Experience working in an eCommerce/DTC environment is essential
- A motivated self-starter who is ambitious, curious, and passionate about testing new ideas
- Strong interpersonal and communication skills, with the ability to influence and collaborate across diverse teams
- Thrives in a fast-paced environment and can successfully manage multiple priorities
- Experience with Google Analytics, Looker/Data Studio, SA360, and platform certifications (Google Ads/Bing) are advantageous
What the job involves
- SharkNinja continues to grow rapidly in North America, and this role will be critical in driving our ambitious revenue and efficiency goals in 2026 and beyond
- As Paid Media Manager, you will own the paid media strategy across Paid Social and PPC channels, leading a high-performing team and ensuring a best-in-class, data-driven approach across all platforms
- This is a performance-led role with a strong commercial focus
- You will be responsible for identifying where to invest the next best dollar, proving efficiency through robust measurement, and continuously challenging “what good looks like” to unlock incremental growth for our DTC business across the Shark and Ninja brands
- Define and own the paid media strategy for North America across Paid Social (Meta, Instagram, TikTok, Snapchat, TikTok Shop, Meta Shop) and PPC (Search, Shopping, Display/Programmatic & YouTube)
- Set channel- and category-level strategies aligned to revenue, ROAS, and cost efficiency targets
- Accountable for key paid media performance metrics versus forecast, with a focus on Revenue, ROAS, and Cost%
- Establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix
- Oversee day-to-day campaign execution, optimization, and platform hygiene to ensure a best-in-class approach across all paid media channels
- Ensure the team applies a rigorous, data-driven methodology to testing, automation, audience activation, and efficiency improvements
- Analyze and manipulate performance data to identify optimization opportunities, growth levers, and risks
- Identify, test, and scale new opportunities across platforms, formats, audiences, and creative, applying learnings into BAU activity
- Monitor and analyze competitor activity and evolving platform capabilities
- Partner closely with the marketing measurement team to evolve tracking and attribution strategies in response to privacy, cookie loss, and platform changes
- Define and execute a first-party data acquisition and activation strategy to improve targeting and performance
- Deliver clear, actionable reporting and insights on daily, weekly, and monthly performance versus KPIs and forecasts
- Regularly present performance, strategy, and growth opportunities to senior stakeholders
- Continuously challenge assumptions using data, testing, and experimentation to drive innovation and long-term growth
- Manage, mentor, and inspire the Paid Media team, fostering a culture of high performance, development, and learning
- Identify skill and knowledge gaps and ensure training, upskilling, and career development plans are in place
- Build and maintain strong relationships with platform partners (Google, Meta, TikTok, etc.) and agency/tech partners, developing joint roadmaps to hit targets
- Collaborate cross-functionally with Performance Marketing, DTC/Ecommerce, Marketing, Commercial Finance, Trading, Conversion, Organic Social, and Influencer teams to drive holistic growth
- Stay up to date with industry trends and platform developments, sharing knowledge and best practices with the wider team
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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