Brand Content Strategist, Persado

Financial Services

$73-80k

HTML

Excel

GSuite

Junior and Mid level

Remote from US

More information about location

AI-driven content generation for enterprise marketers

Be an early applicant

AI-driven content generation for enterprise marketers

201-500 employees

B2BArtificial IntelligenceEnterpriseMarketingContent

Be an early applicant

$73-80k

HTML

Excel

GSuite

Junior and Mid level

Remote from US

More information about location

201-500 employees

B2BArtificial IntelligenceEnterpriseMarketingContent

Company mission

To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.

Job

Company

Role

Who you are

This is a great opportunity for someone who loves language and also has a sharp analytical mind, thrives in a fast-paced environment, and enjoys collaborating directly with with internal teams and clients
2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry
Ability to embrace brand voice for a variety of customers
A strong ability to work across disciplines—writing, strategy, analytics, and technology
A data-driven mindset and curiosity for what drives customer engagement
Excellent written and verbal communication skills
Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines
Comfort working both independently and collaboratively with internal teams and clients
Proficiency with Microsoft Office Excel and G suite
Experience with A/B or multivariate testing ideal
Previous work at a creative agency a plus
Experience with content management systems, HTML, graphic design and email platforms a plus

What the job involves

We’re seeking a Brand Content Strategist, with a focus on clients in the financial services industry
In this role, you’ll help top banks understand what language resonates most with their customers—and use that data to craft high-performing digital marketing content
You’ll leverage a combination of A/B and multivariate testing, performance analysis, and creative insight to drive real business results
Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
Present actionable insights and strategic recommendations to clients
Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

Application process

Kindly submit your CV in English

Our take

When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.

Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.

Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-28% employee growth in 12 months

Glassdoor (2.5)

Company

Funding (last 2 of 3 rounds)

May 2016

$30m

SERIES C

Jan 2015

$21m

SERIES B

Total funding: $66m

Company HQ

NoMad, New York, NY

Leadership

Alex Vratskides

(Co-Founder & CEO)

After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.

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