Head of Institutional & Growth Marketing, FalconX
$110-160k
Plus Bonus. Plus Equity
Digital asset trading platform
Open for applications
Digital asset trading platform
201-500 employees
Open for applications
$110-160k
Plus Bonus. Plus Equity
201-500 employees
Company mission
To build the connective tissue for open, permission-less, and truly global digital assets to be adopted by mainstream institutions at scale.
Role
Who you are
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5-7 years of experience in a marketing role, specifically in a Cryptocurrency, BlockChain, Web3, or Fintech B2B environment
- Strong written and verbal communication skills
- Proficient in marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and project management software
- Familiar with lead generation tactics and sales enablement strategies
- Analytical mindset with the ability to interpret data and derive insights
- Excellent organizational skills and attention to detail
- Ability to work in a fast-paced, collaborative environment
What the job involves
- We are seeking a driven and creative Head of Institutional & Growth Marketing to join our growing team
- In this role, you will be responsible for supporting the execution of multi-channel marketing campaigns, planning and scaling events, developing lead generation strategies, and collaborating closely with our sales team
- Assist in the planning, execution, and analysis of marketing campaigns across various channels (email, social media, paid advertising, etc.)
- Develop and implement lead generation strategies to attract and nurture prospective customers
- Support the organization and promotion of virtual and in-person events, including webinars and conferences and tracking efficacy of engagements
- Work closely with the sales team to align marketing efforts with their needs and provide them with quality leads and sales enablement materials
- Conduct market research and competitive analysis to identify opportunities and trends
- Create engaging content (articles, infographics, videos, etc.) to support marketing initiatives
- Monitor and report on campaign performance, providing insights and recommendations for optimization
Our take
FalconX is driving the decentralized financial future with its digital asset trading platform, catering specifically to institutional users. Offering a suite of tools, from trade execution to market making and credit management, FalconX simplifies crypto strategy management through a unified interface.
Renowned institutions like Accel and Tiger Global have adopted FlaconX, recognizing it as a leader in the space. Notably, the company earned the prestigious FinTech Breakthrough's 2023 DeFi Innovation Award for its FalconX 60 platform, a testament to its pioneering role in digital investment and risk management.
As institutional demand for crypto assets surges in the Asia-Pacific region, FalconX is expanding its footprint into Hong Kong. The company's decision to offer over-the-counter brokerage and crypto derivatives services aligns with the region's growing interest in virtual assert innovation and regulatory advancements. With a commitment to innovation and a proactive approach to expansion, FalonX is well-positioned to further solidify its position as a leading player in the digital asset trading space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$150m
SERIES D
Aug 2021
$210m
SERIES C
Total funding: $427m
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Raghu Yarlagadda
(Co-Founder & CEO)Co-founder and CTO at Sarada Educational Institutions. Former Advisory Board Member at JoyUp, and Product Lead at eightfold.ai.
Prabhakar Reddy
(Co-Founder)Previously an Investor with Accel Partners, Partner at Singularity Ventures, and CEO at Dramatize. Also co-founded and was CEO of nFusion.
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