Chief Marketing Officer, CookUnity
$375-450k
+ Stock Options Plan & Eligible for a bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
201-500 employees
Be an early applicant
$375-450k
+ Stock Options Plan & Eligible for a bi-annual performance bonus
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- 10+ years of marketing experience, with at least 5 years in senior leadership at a high-growth DTC or marketplace company (food, lifestyle, or subscription a plus)
- Proven success scaling customer acquisition and retention in a data-rich, fast-moving environment
- Deep fluency in growth metrics, experimentation, attribution, and performance optimization
- Strong understanding of brand building - with a track record of marrying creative storytelling and analytical rigor
- Highly collaborative, adaptable, and mission-driven, and excited to help redefine how people connect with food
What the job involves
- The CMO will lead all facets of CookUnity’s marketing organization, with a particular focus on growth, data, and lifecycle optimization
- This leader will architect the strategies, systems, and teams that drive customer acquisition, retention, and lifetime value — while evolving CookUnity’s brand into a household name
- You’ll be a key member of the executive team, reporting to the CEO and partnering closely with Product, Culinary, and Operations to shape how millions of consumers discover and experience chef-crafted food
- Build and lead a comprehensive growth strategy that blends performance marketing, content, influencer, and organic channels to drive sustainable and profitable customer acquisition
- Own and optimize paid media performance (Meta, Google, TikTok, affiliates, CTV, direct mail, etc.) to deliver against aggressive CAC and LTV goals
- Scale data-driven experimentation frameworks — running rapid tests across creative, targeting, funnel optimization, and channel mix
- Develop forecasting models and dashboards to accurately track growth KPIs and inform executive decision-making
- Oversee SEO, app growth, partnerships, and referral programs to build multiple acquisition levers beyond paid channels
- Partner with Product, Culinary, and Data to deepen personalization, improve onboarding, and reduce churn across the customer journey
- Lead CRM, lifecycle, and loyalty strategies that drive repeat orders and enhance engagement (email, SMS, push, and retention marketing)
- Establish a voice-of-customer system to capture insights and feedback that inform retention initiatives and product development
- Leverage predictive analytics to identify and act on customer signals that drive LTV growth
- Strengthen CookUnity’s positioning as a category-defining brand at the intersection of food, creativity, and convenience
- Develop high-impact campaigns that blend storytelling with measurable growth outcomes
- Champion our chefs- bringing their creativity and individuality to life across every touchpoint
- Ensure brand consistency and resonance across digital, social, partnerships, and offline experiences
- Build a robust marketing analytics and attribution system to measure performance holistically across all channels
- Partner with the Finance and Data Science teams to model scenarios, manage budgets, and ensure marketing investments align with company OKRs
- Introduce growth automation and MarTech tools (e.g., CRM, CDP, experimentation platforms) to scale efficiency and insight generation
- Build, mentor, and inspire a high-performing, cross-functional marketing team
- Foster a culture of innovation, testing, and accountability
- Collaborate closely with other executives to align growth priorities with product innovation, chef expansion, and operational scaling
- Serves as a cross-functional leader who inspires collaboration across Growth, Brand, Product, and Culinary teams to deliver a unified customer experience
- Leads with empathy, curiosity, and a deep respect for CookUnity’s mission and people
- Champions a culture of innovation, accountability, and data-driven creativity
- Builds with and for our core customers (HVCs), immersing themselves in their world to deeply understand their motivations, preferences, and behaviors
- Brings a customer-first mindset to every decision, ensuring that strategies and campaigns are grounded in authentic product experience. (We believe great marketing starts with truly knowing and loving the product - our strongest leaders are active CookUnity customers themselves.)
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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