Performance Marketing Analyst, eMed Healthcare

SheMed

Salary not provided

SQL

Tableau

Google Analytics

Junior, Mid and Senior level

London

More information about location

5 days a week in office (Euston, London)

Democratise healthcare through our market-leading digital-first primary care service

Be an early applicant

Democratise healthcare through our market-leading digital-first primary care service

501-1000 employees

HealthcareB2CB2BPersonal health

Be an early applicant

Salary not provided

SQL

Tableau

Google Analytics

Junior, Mid and Senior level

London

More information about location

5 days a week in office (Euston, London)

501-1000 employees

HealthcareB2CB2BPersonal health

Company mission

Our mission is to democratise healthcare through our market-leading digital-first primary care service and chronic healthcare management solutions.

Job

Company

Role

Who you are

Have 2–5 years of experience in performance marketing analytics, marketing science, or data analytics with a focus on Google & Meta platforms
Understand the technical side of performance — e.g. UTM structure, event tagging, GTM, conversion APIs, server-side tracking, etc
Have worked closely with engineers and can speak their language when it comes to data pipelines, event tracking, and APIs
Are excited to dive into both strategic insights and day-to-day optimisation of high-growth marketing channels
Bonus: Can write advanced SQL and are comfortable with BI tools such as Tableau, GA4, and spreadsheets
Bonus: experience in healthcare, DTC subscriptions, or working with clinical outcome data

What the job involves

SheMed is a fast-growing UK-based brand on a mission to close the gender gap in health outcomes, starting with smarter, tech-enabled weight-loss solutions for women
Paid media is one of our most powerful growth levers for the SheMed programme, with significant investment directed toward Google, Meta and other paid platforms to drive awareness and acquisition
We’re seeking a Performance Marketing Strategist to help shape the development of smarter, insight-led strategies that drive measurable growth and customer acquisition
This role will work at the intersection of creative, data, and digital strategy—helping us design, execute, and iterate on campaigns that perform
You’ll translate data into action, shape our testing roadmap, inform platform-specific plans, and identify opportunities to scale what works
Ultimately, your strategic leadership will help SheMed maximise the return on our marketing investment and reach the people who need us most
Monitor paid media performance: Track and interpret key performance metrics across paid media channels such as Meta and Google (e.g. CAC, ROAS, CTR, CPM, LTV proxies, conversion funnels) and surface actionable insights to the team
Attribution modeling: Work with engineering to improve cross-platform attribution (including post-iOS14 workarounds), and help align ad performance with real customer value
A/B Testing: Work closely with the product and marketing team to design A/B tests and analyse outcomes that drive improvements across landing pages and the checkout experience
Data integrity & infra: Partner with engineering to improve tracking (e.g. GA4, GTM, server-side tagging, Meta CAPI, offline conversions)
Forecasting & pacing: Build models to predict performance and support budget planning and performance scaling
Market intelligence: Stay on top of performance trends in DTC health and women’s wellness. Share insights on competitor strategies and category benchmarks
Growth monitoring: Use dashboards that roll ad performance into broader LTV/CAC/payback models to support investor updates and internal strategy

Salary benchmarks

Our take

Babylon has a huge mission, to make health care accessible for all. This helped the company attract a lot of funding and talent. In 2019 they raised $550m, the largest round ever for digital health delivery.

Making time to go and see the doctor can already be difficult, and often you have to wait over a week for an appointment. Bablyon's first step to making healthcare accessible is enabling people to interact with doctors over the phone or on video, a huge step change in convenience for the consumer.

Babylon says it delivers 5,000 clinical consultations each day and covers 20 million people worldwide, with more than 160,000 giving 5-star ratings for appointments. This traction certainly suggests it's onto something.

Babylon partners with the NHS - one of the largest employers in the world and by far the biggest employer in the UK – and its staff and systems are stretched. It's turning to technology to help save time and redirect focus, and Babylon is benefitting from this, its revenue growing by 3.5x in 2022 alone. Babylon has also partnered with higi in the US and is working with the government in Rwanda to deliver healthcare to 20% of the total population, exemplifying its increasing importance as a healthcare support partner.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

38% female employees

6% employee growth in 12 months

Glassdoor (3)

Trustpilot (3.9)

Company

Funding (last 2 of 5 rounds)

Dec 2020

$100m

CONVERTIBLE

Aug 2019

$550m

SERIES C

Total funding: $752.5m

Company benefits

eMed Flex Leave
5% employer pension contribution for 5% employee contribution
Life Insurance 4x annual base salary
Employee Assistance Program
Eye care voucher reimbursement (up to £20)
Enhanced Maternity, Paternity and Adoption pay
Health & Wellbeing resources
Up to £80 towards noise cancelling headphones
Health Cash Plan

Company HQ

Chelsea, London, UK

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