Firmware Engineering Manager, Lime
$163-224k
+ Equity and Bonus. Salary given is for the US and in Canada, the range is: CA$123K – CA$169K
More information about location
Electric bike and scooter rentals
Open for applications
Electric bike and scooter rentals
1001+ employees
Open for applications
$163-224k
+ Equity and Bonus. Salary given is for the US and in Canada, the range is: CA$123K – CA$169K
More information about location
1001+ employees
Company mission
To build a future where transportation is shared, affordable and carbon-free.
Role
Who you are
- This role combines technical leadership with people management, requiring a solid background in embedded software development and a passion for building scalable and reliable systems
- Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related field
- 7+ years of experience in embedded systems or firmware development, with at least 2+ years in a lead or management role
- Strong proficiency in C/C++ for embedded platforms and experience with RTOS and real-time constraints
- Experience with CAN, BLE, LTE, GPS, and other communication protocols
- Familiarity with hardware bring-up, debugging tools, and board-level integration
- Proven ability to deliver production-grade firmware for high-volume consumer or mobility products
- Excellent communication, planning, and stakeholder management skills
Desirable
- Experience in electric vehicle systems, battery management, or micro-mobility
- Exposure to IoT frameworks, OTA update systems, and telemetry data pipelines
- Passion for sustainable urban mobility and improving how people move through cities
What the job involves
- We’re looking for an experienced Firmware Engineering Manager to lead our Firmware Engineering team, responsible for developing and maintaining the embedded software that powers our global fleet of connected micro-mobility vehicles
- You will drive innovation while guiding a team of talented firmware engineers to design, implement, and optimize embedded systems that ensure safety, performance, and an exceptional rider experience
- Lead and grow a team of firmware engineers, fostering a culture of technical excellence, collaboration, and accountability
- Own the firmware roadmap—define goals, prioritize work, and align deliverables with product, hardware, and operations teams
- Oversee the design, development, and deployment of embedded systems for vehicle control, connectivity, battery management, motor control, and safety features
- Collaborate with hardware, cloud, and mobile teams to ensure seamless end-to-end integration and data flow
- Drive best practices in firmware development, including automated testing, CI/CD, and release management
- Manage resource planning, hiring, and mentorship to scale the team effectively
- Work with cross-functional stakeholders to meet compliance, reliability, and performance standards for mass production
- Stay current with emerging technologies in embedded systems, IoT, and electric mobility to inform strategic decisions
Our take
In recent years, electric-powered mobility companies have attracted an extraordinary amount of interest and funding, in part due to rising eco-friendly sentiment, and in part because of the race to "find the next Uber". Lime is one such company, that has rapidly scaled across multiple geographies to be a key player in the fight for market leadership.
Lime, along with its competitors, has had to grapple with regulation in many of its target markets, but nonetheless has steadily increased its footprint. Since its launch, the company has facilitated millions of trips, making it one of the biggest companies of its kind. Interestingly, the CEO has stated that "cars are our true business rivals—not other scooter companies", suggesting that its biggest business challenge will be to get families to give up their second cars.
With a presence that spans an impressive number of regions - most recently Lime has begun operating in Qatar - the company has cemented itself in the micromobility market, and stands to profit from the increasing popularity of these types of services. Across 2022, a substantial increase in ridership enabled Lime to achieve a "full profitable year", with suggestions it will pursue an IPO in the near future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$523m
CONVERTIBLE
May 2020
$170m
SERIES E
Total funding: $1.5bn
Company HQ
The East Cut, San Francisco, CA
Leadership
Toby
(Board Advisor)Founder and CEO of ZERO&. Was a Marketing Manager at Pepsi for 6 years before doing an MBA at Berkeley. Moved into consulting and VC for 5 years before starting Lime.
Brad
(Chairman)VP of Business Development at Tencent for 8 years. Managing Partner of a VC firm for 3 years, where he worked with Toby. Has an MBA from Berkeley.
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