AI-tracking for business scaling
Open for applications
AI-tracking for business scaling
21-100 employees
Open for applications
21-100 employees
To provide merchants with the data they need to grow their business without compromising their users' privacy.
Desirable
Tracify has developed AI-powered software that allows businesses to track and analyse user behaviour in the realm of digital advertising. Founded in 2018, the company gained momentum in 2021 when Apple introduced new GDPR restrictions that caused major upheavals in the online advertising industry.
Tracify's tracking technology enables highly accurate user tracking and sophisticated attribution modelling in a GDPR-compliant way. In an age where data quality in ad platforms has become increasingly unreliable due to privacy regulations and the widespread use of adblocking software, it provides clarity around digital advertising campaigns and allows businesses to maximise returns from their marketing budgets. This has led to improvements in ad spend effectiveness by up to 30% among its clientele.
With a strong track record of success with DTC brands in the DACH region including the likes of Nordgreen, Rosenthal and Sushi Bikes, Tracify is well-positioned to play a pivotal role in helping businesses efficiently navigate the increasingly complex world of digital advertising and marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Moosach, Munich, Germany
Marius Rudolf
(CEO)Graduated from the Hochschule München University of Applied Sciences with an M.Eng. in Industrial Engineering and Management. Serial Entrepreneur having co-founded a number of companies, including Spyra, Sugar Marketing, and Rudolf Consulting.
Markus Rohm
(CIO)Previously co-founded Sprya. Also an experienced Software Developer and Data Scientist, having worked at ProTec as well as freelance.
Bjorn H.
(CTO)Graduated from the Eindhoven University of Technology with a Master's in Embedded Systems. Previously founded Mediaklapper and Handoff. Also an experienced Software Developer having worked at Sendscloud and ViaViela.
Marc Weindinger
(CMO)Graduated from the University of Mannheim with a Bachelor's degree in Business Administration. Founder of Schema M, where they have been the Managing Director for the past 4 years.
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