Marketing Director, StockX

• An innate affinity for StockX as a brand, and for its customers
• Strong understanding of the current culture landscape, with ideas and relationships that keep us at the epicenter
• Proven experience in marketing roles for a substantial e-commerce business (marketplace experience preferred) in EMEA (UK particularly)
• Deep understanding of the whole marketing mix, from brand to direct response; ability to orchestrate and deliver compelling, joined-up marketing activities
• A strong communicator, both written and verbal; promotes a culture of creativity, experimentation and learning
• Demonstrated ability to operate and collaborate in a matrixed, cross-functional and environment with a strong “influence without authority” skillset
• Scrappy mindset, ability to drive things forward despite ambiguity or scarce resources

Desirable

• The Director, Marketing EMEA is responsible for the overall marketing strategy and execution across EMEA (but with a particular focus on the UK) to deliver on StockX’s growth objectives
• You will be responsible for developing and driving multi-channel marketing plans which deliver regional revenue and trade goals
• You will act as on-the-ground leader for the regional marketing team, while also working cohesively with global teams to maintain close alignment and garner the right levels of support
• This is a role that requires deep e-commerce expertise and a keen knowledge of and participation in the culture of the hype economy
• Your customer insights and local market knowledge will ensure relevancy in the local approach and advocacy for the key EMEA markets at the global level
• You will bring to the team a strong performance mindset, but also be involved in the strategy and tactics of CRM, brand, social, and merchandising
• Work with global marketing leaders to agree on budgets, resource allocation, and delivery against shared goals, including adjustments in-period where needed
• Develop strategies and execute tactics that elevate brand awareness and drive bottom-of-the-funnel conversion
• Develop the regional marketing strategy, in partnership with the global marketing teams and regional leadership
• Coordinate the quarterly marketing plan for the region; collecting and socializing country marketing plans into a coherent, joined-up Regional plan aligned with business priorities, targets and resources
• Negotiate partnership deals with influencers and content creators to build brand awareness and consideration
• Manage on-the-ground team
• Partner closely with all global marketing teams to develop campaigns and strategies that support regional priorities and objectives
• Synthesize, and share customer insights (Brand, NPS, etc) at the Regional level to track our performance and inform our prioritization