Marketing Operations Manager, Verkada
EMEA
Video security management systems
Open for applications
Video security management systems
1001+ employees
Open for applications
1001+ employees
Company mission
To protect people and property in a privacy-sensitive way.
Role
Who you are
- 4+ years of professional experience, ideally in Marketing/Sales/Revenue Operations
- Experience with Marketo & SFDC or similar marketing technology stack
- Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, API webhooks and lead gen forms, running enrichment for proper data quality needed to route leads, implementing webhooks to operationalize webinars through zoom and demo booking, intent triggers, and lead lifecycle management
- Strong experience (with a healthy balance of paranoia) with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent) in order to properly query data sets for email campaigns
- Impeccable analytical and conceptual problem-solving skills. Big plus if you have an entrepreneurial hacker’s mentality and are energized by finding novel ways to drive revenue to eke out as much yield as possible from a given funnel
- Strong ability to operationalize campaign operations management at scale (i.e. we have 20 demand generation employees running campaigns across 3 locales and hope to continue scaling)
- Excellent cross-functional stakeholder management, presentation skills, and organized communications
- Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment
- 0 Inbox mentality
What the job involves
- Our Growth Systems team prides itself on using a first principles approach to unlock new ways of scaling revenue
- Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short
- As the sole Growth Operations Manager to support the EMEA region, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth for EMEA
- This role is highly cross-functional: you’ll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment
- You’ll be the point person for all EMEA-related demand generation campaign operations and new implementations
- You’ll obsess over the operations of our lead ingestion and lifecycle to ensure proper follow up by sales, ultimately maximizing the efficiency of every lead
- Collaborate with EMEA marketing and sales to make pipeline generation more efficient through campaign creation and optimization
- You’ll proactively partner with data science and engineering as you own and elevate lead scoring, nurtures, and MQL threshold initiatives, ideally driving out-of-the-box solutions and becoming a true innovator in your domain
- You’ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency
- You'll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale
- Track, test, and analyze data relating to campaign metrics to improve and optimize programs
Salary benchmarks
Our take
Before Verkada stepped onto the scene, the evolution of video security was happening primarily in the consumer space. Home-security technology like video doorbells was becoming mainstream, but, ironically, enterprise security was lagging behind. Many large-scale companies were using outdated tech, creating problems for their security operations.
Verkada recognised that commercial security was outdated and backward, and began a mission to get commercial security up to date. The company provides clients with computer-vision cameras, using machine learning to identify security issues. Enterprise security is by no means a new market, but Verkada's success has come from its ability to recognise what large companies need and to provide up-to-date solutions. Its products have seen considerable uptake and major funding saw Verkada secure a multi-billion post-money valuation.
The company has recently introduced new ways to foster connections across teams. This has been done through their new 333 Program. The program aims to help connect teams as well as support local businesses. The company has also recently closed a further Series D funding round to help them continue driving towards their goal "to be the essential physical security software layer for every building".
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Career progression
" I can't say enough about the incredible career growth I've experienced at Verkada. Being promoted three times in three years is a true testament to..."
Funding (last 2 of 6 rounds)
Oct 2023
$100m
SERIES D
Sep 2022
$205m
SERIES D
Total funding: $443.9m
Company benefits
- Flexible PTO - Take the time you need to recharge now to do great work, long-term.
- Commuter Benefits - Includes monthly transit passes, parking costs and work travel expenses.
- £10 per day food allowance when you're working in the office. Breakfast and lunch are catered twice per week.
- Health Coverage - Comprehensive medical, dental, and vision for you and your dependents. Employee premiums are covered at 100%.
- Wellness Benefits - Receive fitness pass reimbursements and extended mental health coverage.
- Fun Celebrations - Happy hours, quarterly outings, and cross-functional team lunches.
- Fertility benefits - Verkada’s fertility stipend offers $10,000, grossed–up, towards fertility related treatments such as egg–freezing and IVF.
- $1,500/year professional development stipend.
- Pension plan.
Company values
- Pave The Way - We’re reimagining the enterprise security industry by building technology that extends beyond improving physical safety--we enable teams to optimize their operations and create productive work spaces.
- Solve Big Challenges - Big problems represent even bigger opportunities. Not only does our software unlock the capabilities of computer vision and machine learning, we’re able to leverage that power to improve safety at scale.
- Take Strategic Risks - We believe in thinking outside of the box, taking risks and turning obstacles into success. This attitude is baked into the organization, which encourages the team to be innovative, happy and successful.
- Think For Yourself - We believe we can do things better by questioning assumptions and beliefs. Rather than letting best practices define what we do, we work hard to create new systems and knowledge from scratch.
Company HQ
Old Street, London, UK
Articles
Leadership
Filip Kaliszan
(CEO & Co-founder)A Computer Science graduate from Stanford, Filip also Founded CourseRank in 2007. Since then, he has also been Director of Product Management at Chegg and VP Product Management at Guidebook
James Ren
(Software Architect & Co-founder)After graduating from Stanford University, James also achieved a Doctorate in Law from Harvard Law School. Since then, James has had a successful career in Software Engineering, working at CourseRank, Google and Chegg
Benjamin Bercovitz
(Co-founder)Co-founded CourseRanc with Filip in 2009 and also co-founded SeaUrchin.IO in 2016
Hans Robertson
(Executive Chairman & Co-founder)He was previoudly Co-founder, VP of Product, and COO at Cisco Meraki. He moved on to co-found Verkada and is also involved in various investments.
Diversity, Equity & Inclusion at Verkada
Dervilla Lannon (VP of People)
- At Verkada, we strongly believe that when people feel they belong, they’re more innovative, successful and happy. Feeling a sense of belonging enhances your experience, helps to create stronger relationships with customers and ultimately empowers you to build better teams, products and futures. To that end, we’re committed to fostering an equitable and inclusive workplace that allows everyone to thrive. A big part of that effort is support for members and allies of our internal communities like Women, Pride, Multicultural and Parents at Verkada.
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