Technical Senior SEO Specialist, YOOX NET-A-PORTER
Online luxury and fashion retail business
Posted today
Online luxury and fashion retail business
1001+ employees
Posted today
1001+ employees
Company mission
To fully digitalise the high-end fashion industry.
Role
Who you are
- Proven experience (3-4 years) as a Technical SEO Specialist, preferably within an e-commerce or luxury retail environment
- Proven experience managing the technical SEO aspects of website migrations
- In-depth understanding of search engine crawling, indexing, and ranking factors
- Strong proficiency with technical SEO tools such as Google Search Console, Screaming Frog, OnCrawl, Lighthouse, and other site audit tools
- Familiarity with web development languages and frameworks (e.g., HTML, CSS, JavaScript, React, etc.) and their impact on SEO
- Experience with implementing and validating structured data (Schema.org)
- Knowledge of server-side SEO considerations (e.g., server logs, caching, CDN)
- Excellent analytical and problem-solving skills
- Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
- A keen interest in the luxury e-retail industry and an understanding of its unique requirements
- Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimisation
- Proficiency in SQL for SEO data analysis
Desirable
- Experience with Python for SEO data manipulation and automation
- Familiarity with data visualization tools
- Knowledge of applying statistical methods to SEO data
What the job involves
- We are seeking a highly analytical and detail-oriented Technical SEO Specialist to join our growing SEO team
- This critical role will be responsible for ensuring the optimal crawlability, indexability, and performance of our luxury e-retail websites
- The ideal candidate will possess deep technical SEO expertise, a strong understanding of web development principles, and a passion for the luxury e-commerce space
- You'll conduct comprehensive technical SEO audits to identify and diagnose website issues impacting search engine performance (e.g., crawl errors, indexing problems, site architecture issues, Core Web Vitals)
- Develop and implement technical SEO strategies to improve site health, crawl budget efficiency, page speed, and overall organic search rankings
- Collaborate closely with our web development and IT teams to ensure SEO best practices are integrated into all website changes, redesigns, and new feature launches
- Lead the technical SEO aspects of website migrations, including planning, execution, and post-migration monitoring to ensure a smooth transition and minimal impact on organic performance
- Manage and optimize XML sitemaps, robots.txt files, and other directives to guide search engine crawlers effectively
- Implement and manage structured data (Schema.org markup) to enhance rich snippets and improve search engine understanding of our content
- Monitor and report on website performance metrics, including Core Web Vitals, site speed, and crawl statistics, using tools like Google Search Console, Lighthouse, and other relevant platforms
- Oversee the implementation of redirects, canonical tags, and hreflang tags for international SEO strategies
- Ensure our website is optimised for mobile-first indexing and provides an exceptional mobile user experience
- Provide clear, actionable technical recommendations to development teams and stakeholders, translating complex SEO concepts into understandable terms
Salary benchmarks
Our take
YOOX NET-A-PORTER (YNAP) is a leading online luxury and fashion retailer, consisting of four multi-brand platforms, connecting customers with the world's most coveted brands. Following its recent acquisition by Mytheresa, YNAP will continue to operate under its distinct identity, with Mytheresa focusing on luxury and YNAP maintaining its broader multi-brand approach.
With 5.3M customers in 180 countries, YNAP takes a localised approach, tailoring its offerings to meet the needs of clients around the globe. From its offices across the US, Europe, and APAC, to joint ventures with Alibaba in China and Symphony Investments in the Middle East, YNAP ensures that its global reach is both personal and impactful.
At the heart of YNAP's vision is its Infinity 2030 strategy, a forward-thinking commitment to sustainability and a circular fashion system. Drawing on over two decades of data and insights, YNAP continues to push the boundaries of innovation to elevate the shopping experience for its customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Company HQ
Shepherd's Bush, London, UK
Leadership
Alison Loehnis
(Ad Interim CEO & President)Joined YOOX NET-A-PORTER in 2007 as VP of Sales and Marketing, since then they have held multiple President roles and have been serving as the Ad Interim CEO since 2022. They are also the Non-Executive Director of lululemon and an Ambassador for Women Supporting Women at The Prince's Trust.
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