Vice President of Industry Lead, Fetch

• 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals
• 8+ years experience in new business and account management experience within digital media, advertising, or related industries. Track record of business development and driving growth
• Proven experience building and scaling SMB businesses and experience building and scaling SMB businesses
• Experience managing or partnering with vendor organizations
• Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions
• Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills
• Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes
• Bachelor’s degree or equivalent combination of education and experience

Desirable

• The VP, Industry Lead will report directly to the Head of Mid-Market & SMB and will be responsible for defining the vision, building the sales motion, and standing up the team and infrastructure to support long-term SMB growth
• They will be responsible for managing vendor relationships, individual contributors, and achieving quota by nurturing existing relationships and initiating new relationships among partners
• This role manages a team of sales and account professionals, helping them execute effectively and develop into top performers
• The VP will focus on driving revenue growth, maintaining strong relationships, and building operational consistency across the team
• Build and scale Fetch’s SMB strategy and operating model, designing and implementing the sales motion (self-serve, managed, hybrid)
• Establish processes for acquisition, onboarding, retention, and growth
• Manage the team's broader client acquisition, retention, and expansion strategies that drive revenue growth and efficiency across the SMB segment
• Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership
• Independently provide tailored coaching, guidance, and feedback to partner professionals in sales functions and account professionals in account-management functions
• Direct sales professionals to work efficiently and expand influence across targeted accounts
• Develop the team’s AI fluency and influence new process adoption
• In partnership with GTM, Finance, and People Experience teams, lead hiring processes and onboard new employees, maintaining Fetch values and culture. Hire and develop high-performing SMB sales and vendor teams
• Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution
• Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks
• Influence and contribute to new GTM strategies that can be scaled across the sales organization
• Apply your understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs, and scale learnings across your team and others
• Lead account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions
• Maintain and coach sellers on Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Identify areas of automation and encourage the use of AI to improve processes
• Represent Fetch with professionalism and credibility in partner interactions, events, speaking engagements, and conferences
• Operationalize long-term strategies into clear, actionable goals for the team