Demand Generation Specialist, Kinsta

• 3+ years of experience in demand generation, growth marketing, or marketing operations, with a focus on driving B2B pipeline
• Strong HubSpot expertise, including experience in email marketing, list management, workflows, and integrations

Desirable

• We’re looking for a Demand Generation Specialist with a marketing operations focus to turn data, automation, and process excellence into pipeline growth.In this role, you’ll make Kinsta’s demand generation programs more predictable, measurable, and scalable, helping bridge the gap between marketing activity and revenue impact
• Working closely with the Events, RevOps, and Sales teams, you’ll support event campaigns, build email and intent programs, and turn marketing activity into meaningful sales conversations
• This role is ideal for a marketer who's confident working independently but comfortable learning and collaborating across teams
• Identify and test new buying signals that help trigger timely, relevant sales conversations
• Work with RevOps and Sales to put these signals into action and increase conversion rates to generate more sales-qualified leads
• Review how qualified leads move through the funnel and partner with RevOps and Sales to identify ways to improve conversion and pipeline outcomes
• Document and share learnings from intent signal tests to help improve targeting, messaging and sales processes
• Develop and launch new email programs that drive sales conversations and pipeline opportunities
• Ensure the marketing database stays accurate and usable by managing contacts, monitoring data quality, and keeping target lists clean for effective targeting
• Find opportunities within the database by experimenting with segmentation and using available content to deliver value to targeted segments
• Share learnings from email program results with the Sales and Content teams to improve messaging, targeting and content quality
• Plan and coordinate pre-, during-, and post-event campaigns in close collaboration with the Events and Sales teams
• Support the integration of product and content campaigns into the overall event roadmap
• Build simple, repeatable processes that make event campaigns more automated and impactful
• Test and pilot new marketing channels that could drive qualified leads and revenue
• Experiment with tools and automations that make campaign operations more efficient and scalable
• Track and share learnings from tests to identify what works, what doesn’t, and how to improve future campaigns