Manager of Growth Content, Shutterstock
$140-160k
Royalty-free media library
Job no longer available
Royalty-free media library
1001+ employees
Job no longer available
$140-160k
1001+ employees
Company mission
To help creative professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools, all on one platform.
Role
Who you are
- 6+ years of experience in SEO, with a focus on content SEO
- Experience in enterprise SEO projects websites with 5+ million pages
- Proven experience conducting content SEO audits and implementing optimization projects
- Experience working with image SEO or eCommerce sites optimized for image traffic
- Proficiency in data analysis and visualization tools
- Familiarity with manipulating large datasets using SQL and Python is a plus
- Excellent communication skills and the ability to work independently
- Confidence and self-motivation to dive deep into data and produce thorough documentation
What the job involves
- The Growth and Retention Marketing team is unlocking the vast amount and huge SEO potential of Shutterstock’s portfolio of amazing brands
- We are looking for a strategic content lead who can combine business acumen, technical and analytical skills with top-notch relationship management skills to meet and deliver on content SEO, SEM, Affiliate, and programmatic content needs for our Shutterstock.com domain and brands in our portfolio
- You will directly report to the Senior Director, Growth and Retention Marketing and actively partner with this individual to seamlessly execute a robust content roadmap for Shutterstock.com, working in close collaboration with Growth Marketing leads to align content strategies across channels
- Content Strategy & Execution: Utilize data analysis and business strategy to analyze the competitive search landscape, identify the total addressable market, and create and maintain a content calendar to ensure consistent publication and optimization of high-quality SEO content that drives revenue
- Cross-functional Collaboration: Collaborate with SEO, SEM, Email, and Affiliate leads to align content initiatives, ensuring comprehensive support for campaigns and optimization opportunities across all channels
- Landing Pages & Programmatic Content Solutions: Partner with engineering teams to implement scalable landing pages and programmatic content solutions, ensuring a seamless user experience and maximizing traffic potential
- SEO Optimization: Implement on-page SEO strategies, including optimizing meta tags, headers, and internal linking structures. Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to keep the content strategy relevant and effective
- Content Audits & Maintenance: Conduct regular data-driven content audits to identify opportunities for optimization and improvement (this must be a data-driven, sophisticated process). Manage and execute a content maintenance program to keep our content fresh and in accordance with Google’s guidelines
- Training & Leadership: Provide SEO training and guidance to content creators and other team members to promote a culture of SEO awareness within the organization
- Content Tools & Innovation: Innovate in developing SEO content briefs, leveraging AI safely and ethically. Partner with SEO engineers to develop viral content and tools to elevate topical authority and engagement
- Tools & Technologies:
- CMS Platforms: Wordpress, Contentful
- Technical SEO Tools: Screaming Frog, Lumar (Deepcrawl), Oncrawl, Botify
- General SEO Tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Brightedge
- Design and Content Tools: Photoshop, Clearscope, Frase, or MarketMuse
- Data Manipulation Tools: Google Sheets, Microsoft Excel, and SQL
- Data Visualization Tools: Looker, Looker Studio, or Tableau
- Project Management: Jira, Trello, Asana
Our take
Shutterstock is a global leader in licensed images, videos, and music, serving creative professionals like designers, filmmakers, and marketers. Content creators upload their work, which is then used by businesses and media organizations in various projects. It's a two-sided marketplace that fuels creativity worldwide.
Shutterstock offers a variety of plans for individuals, teams, and enterprise customers as well as creative editing and collaboration capabilities. Their aim is to build sophisticated tools to help the world experience images and videos in a more beautiful way - they believe that the harmonious union of design and technology can influence global communication.
Shutterstock's brand portfolio includes Bigstock, Offset, PremiumBeat, Rex Features, and Shutterstock Custom, adding hundreds of thousands of images weekly. More recently it introduced generative AI and fairly licenses artists' work for their AI-generated content, unlike competitors. This ethical approach bodes well for the company, positioning it well for future growth and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexibility: Shutterstock operates in a Hybrid model that is centered around flexibility and enabling collaboration, innovation, and accountability no matter where we are
- Connection: Whether virtual or in person, we make sure there are plenty of opportunities and events to connect and have fun
- Recognition: We never miss an opportunity to celebrate our achievements and recognize great work through our global recognition program
- Empowerment: We offer generous and competitive compensation packages, PTO, wellness initiatives, on-and-off working hours, tuition reimbursement, and an employee referral bonus
- Growth: Your development is top of mind. Our SkillUP Program enables you to take ownership of your personal development through virtual learning offerings, and we are constantly adding to the platform to meet your changing needs
- Belonging: Our goal is to build a workforce that is, at all levels, representative of the diverse global community we serve and where all employees can come to work as their authentic selves
Company values
- Driven by one truth: We live to amaze our customers and contributors. We create magic by listening to them, learning from them, and building innovative experiences they didn’t even know they needed
- Lead the change: We’re not afraid of change because we drive it. We are constantly evolving, pivoting, and adapting quickly to find new solutions and new ways of working to fuel growth
- Be creatively bold: We’re passionate about empowering artists and creatives to tell compelling stories, and motivated to collaborate, challenge tradition and experiment until we find the right answer
- Build community: We create and nurture meaningful experiences by celebrating individuality, valuing inclusivity and investing in our people so they don’t just succeed—they thrive beyond their imagination
- In lockstep together: We’re aligned and fueled by the same fire because we share a collective focus on accomplishing our mission, communicating effectively, and trusting each other to get the job done
Company HQ
Midtown South, New York, NY
Articles
Leadership
Jon Oringer
(Executive Chairman)Previously Board Member at Partnership for New York City for 6 years and Founder, CEO at SurfSecret Software for 5 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at Shutterstock