Product Marketing Manager, CLEAR
B2C
$120-150k
5 days a week in office
Secure identity company making experiences safer & easier
Be an early applicant
Secure identity company making experiences safer & easier
1001+ employees
Be an early applicant
$120-150k
5 days a week in office
1001+ employees
Company mission
To strengthen security and create frictionless experiences.
Role
Who you are
- This is a high-ownership role for someone who understands subscription economics, is comfortable navigating ambiguity, and knows how to drive incremental revenue while balancing long-term retention
- 5+ years of experience in product marketing, growth marketing, or campaign strategy within subscription, DTC, consumer tech, fintech, travel, an agency, or a similar consumer services business
- Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through multi-channel campaigns
- Strong cross-functional collaboration and project-management skills, with the ability to manage multiple stakeholders, workstreams, and deadlines across Product, Analytics, Lifecycle, and Growth
- Proven ability to translate product value into compelling member-facing narratives and campaign messaging
- Comfortable operating with ambiguity, managing shifting priorities, and testing, iterating, and optimizing in a fast-moving environment
What the job involves
- CLEAR is seeking a data-driven Product Marketing Manager (B2C) to help bring new products and businesses to life across our travel portfolio
- This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies
- Sitting at the intersection of Product, Growth, Lifecycle, Creative, and Analytics, you will shape positioning, messaging, packaging, and promotional strategy for new offerings—ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience
- You will partner with Creative, Growth, and CRM to translate those strategies into cohesive, multi-channel campaigns
- Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of new products
- Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate across in-app, email, paid, and owned channels
- Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
- Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance
- Design and execute experiments to increase conversion, ARPU, and overall member lifetime value, using learnings to refine messaging, audiences, and offers
- Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
- Act as the Product Marketing lead, aligning Product, Partnerships, Growth, and Brand on campaign briefs, timelines, deliverables, and success metrics to support seamless launches and ongoing optimization
- How you'll measure success:
- Attach rate and add-on penetration across the subscriber base
- Incremental ARPU and contribution to subscriber LTV
- Engagement and repeat usage of add-on products
- Speed-to-market and speed-to-optimization for new add-on launches
Our take
Waiting in a security line is something everybody could do without before a long flight – and this unpleasant scenario is what CLEAR allows its millions of members to avoid. The company creates a single touchless ID based on a user’s biometrics, such as their eyes and face, enabling quick identity verification and frictionless travel.
CLEAR continues to develop its product, and is now moving beyond airports into office buildings, restaurants, and stadiums. The technology has already been used by several sports and entertainment partners, including multiple NBA teams and in the Super Bowl.
The company went public on the NYSE in June 2021 following a strategic funding round of $100M, which is being invested into accelerating the company's growth whilst expanding its offerings. Its technology is now being used for age verification, virtual queuing, and checking in.
Steph
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2021
$100m
LATE VC
Apr 2017
$15m
LATE VC
Total funding: $135m
Company HQ
Chelsea, New York, NY
Leadership
Caryn Seidman Becker
(Co-Founder, CEO & Chairman)Prior to CLEAR, they created the Arience Foundation and The Happy Elephant Foundation which support charter schools, cancer research, child wellness, and the New York City community. They sit on the Board of Directors of Mt. Sinai Children's Center and the Young Women's Leadership Network.
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