Head of Product Marketing, Bazaarvoice
UGC-based shopper engagement platform
Job no longer available
UGC-based shopper engagement platform
1001+ employees
Job no longer available
1001+ employees
Company mission
Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
Role
Who you are
- 10+ years of marketing, development, sales, or product management experience
- Customer centric
- Storyteller with executive presence
- Tech savvy and passionate about problem solving with products and solutions
- Track record of using qualitative and quantitative data to prioritise and drive decision-making
- Metrics-driven: Strong analytical and synthesis skills are a must, including the ability to absorb and process large amounts of data into actionable information
- Experience with best practice agile scrum development and lean startup principles
- Curious and comfortable holding professional conversations with our target buyers and users
- Must be a strong communicator and public speaker in front of large, senior groups
- Excellent people and management skills to interact cross-functionally and with third parties
- Subject matter expert/industry experience is a strong plus
- MBA preferred
What the job involves
- With this expansion of our software portfolio and business models, we are seeking a seasoned Head of Product Marketing, to lead a team of Product Marketers to drive growth through innovative, best-in-class, and engaging product marketing practices
- This role will report to the Chief Marketing Officer
- Market Insights: Understand our buyers, who they are, how they buy, and their key buying criteria
- Develop a deep understanding of the market need, buyer personas and how to position to the different target personas
- Create and own the product voiceand positioning for the entire Bazaarvoice suite of products
- It will be your responsibility to define a clear, differentiated, and defensible position for Bazaarvoice overall as well as by solution
- Competitive landscape: Understand our competition and how they are positioned
- Annual planning:Develop and manage annual and quarterly customer acquisition and retention plans at a product level, in direct partnership with Product Management and Revenue leadership, maintain quantitative and qualitative performance measures on solutions
- Collaboration: Collaborate with Product Management and Corporate Marketing to develop product positioning and messaging that resonate with our target buyer personas
- Buyers Journey: Document the Buyer’s Journey, including where they get information and the who, what, when, and why behind the decisions they make
- Then, based on what you learn, drive changes to our sales and marketing processes
- Portfolio Playbook & Marketing Plans: Develop a marketing plan for the products you support in conjunction with Brand, Growth, and Field Marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
- Launches: Plan and execute the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan
- Thought Leadership: Act as the primary thought leader for the products you support externally, including speaking engagements and written works
- Understand and support Sales and Channels: Develop enablement content and train them on the problems we solve for our buyers/users
- Content Marketing: In conjunction with Content Marketing develop scalable tools, demos and market-facing content that support the buyers/users as they go on their engagement journeys with Bazaarvoice
- Sales Enablement support: Create and curate compelling sales tools and content to support sales, pre-sales, and client success
- Evangelism: Create lasting partnership with customers, partners, and stakeholders within and outside of Bazaarvoice
Our take
As more and more consumers turn to peer reviews and ratings to inform their purchasing, businesses seek to incorporate this user-generated content into their marketing efforts. Bazaarvoice enables this authentic customer-powered marketing, turning social media into social commerce for the world's best global brands.
Bazaarvoice allows consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on its clients' websites. It then syndicates that content across the web to reach shoppers wherever they are, boasting a measured positive influence on purchase decisions. On top of this, the company also gathers customer intelligence which it analyses and provides to clients so they can make real-time, informed business decisions.
The company has continued to consolidate its position, for example with the 2021 acquisition of Curalate, as well as more recent acquisitions such as that of creator marketing platform affable.ai. With the trend towards consumer-to-consumer purchase influence still very much underway, the company should find ample opportunity for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2008
$7.1m
SERIES C
Sep 2007
$8.8m
SERIES B
Total funding: $19.9m
Company benefits
- Dental & Vision plans
- Parental leave policies
- Mentorship with industry leaders
- Wellness programs
- Work from home opportunities
- Health insurance
Company HQ
Stonelake Office Park, Austin, TX
Leadership
Keith Nealon
(CEO, not founder)Advisory Board Member at Axonista. Previously President and General Manager of the Cloud Division at ShoreTel for 2 years, an Advisory Board Member at Smartling for 6 years, and CEO at Vyze for 4 years.
Salary benchmarks
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