Product Marketing Lead, Arcade Software
$150-250k
+ Offers equity
2+ days a week in office
Interactive product demos
Be an early applicant
Interactive product demos
21-100 employees
Be an early applicant
$150-250k
+ Offers equity
2+ days a week in office
21-100 employees
Company mission
To empower product led companies to build beautiful experiences.
Role
Who you are
- 4+ years of experience in a Product Marketing role
- Strong writer and communicator
- Strong project manager and executor - organized, can run multiple workstreams at once
- Product oriented - have a sense of taste and design
What the job involves
- We are seeking a world class Product Marketer who can own end-to-end campaigns, pricing and packaging, and help us make Arcade an even more amazing product for marketers
- Deliver a big campaign every three months
- Own all messaging, content, pricing and packaging decisions, and execution of GTM campaigns
- Design our GTM stack to include Arcade's products and highlight standout features
- Showcase great Arcade examples from our enterprise clients
- Partner closely with the product team to identify gaps in the workflow
- Own and manage the changelog every week and month
- Sharing high quality content with our user base on a consistent cadence
- Strategizing on the right pricing and packaging plans for the long term
- Collaborating with the engineering and product teams to iterate and refine these offerings
Our take
In order to stand out in today’s climate, product-led companies need to employ marketing strategies that can engage customers at a higher level than classical methods. Arcade Software allows these companies to build interactive experiences for their digital spaces, that spark curiosity and entice new customers to their products.
With Arcade, a company can create product demos in minutes, automatically building from screen captures, videos, and tooltips. The demos can be hosted on client websites, blogs, and social media, with analytics available to inform future edits and updates towards optimizing customer experience.
Arcade Software has served thousands of clients, including Atlassian and Remitly. Funding raised by the company has supported the further development of its product and the building out of its team as it grows into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Nov 2024
$14m
SERIES A
Sep 2022
$5m
SEED
Total funding: $21.5m
Company benefits
- Meaningful equity
- Unlimited PTO and sick days
- 401k
- Health, Dental and Vision insurance
- $500 a month remote work stipend
- Remote first and meeting light culture
- Biannual company retreats
- A team that values diversity and inclusion
Company values
- Be a coach: We want the best for our customers and ourselves, and we coach people to their best potential
- An open book: We are open as a team and as a product. We don’t put walls up unless it’s necessary. We become better when we share information, and we are open to diversity of opinion, backgrounds, and thought
- Carry the weight: We act like owners, empower each other, and if we see something that needs change, we lead through it
- Play as a team: We play because we’re a creator tool, and we play as a team because great teams build great things together. We keep those standards high. Life is short. Let's build something meaningful
- Be kind: We can be honest and kind. We can have high standards and be kind. We can say no and be kind. Kindness can vary across cultures, upbringings, and languages - but we try our best to be kind
Company HQ
Union Square, San Francisco, CA
Leadership
Caroline Clark
(CEO)Former Associate at Sequoia Capital. Worked in Product Marketing at Atlassian.
Rich Manalang
(CTO)Small Business Owner. Former Principal Software Engineer at MURAL.
Salary benchmarks
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