Senior Marketing Manager, Huntress

• 5+ years of experience in Paid Digital at a SaaS-based company (B2B preferred)
• Hands-on expertise: proven success leading B2B campaigns through paid digital (paid social, paid search, programmatic display, and other CPC initiatives), including budgeting, forecasting, testing & learning roadmaps, and measurement plans
• Continuous inspection: perform platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution and optimal results for our customers and other team members
• Demonstrates Effective Budget Management: leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI
• Drive the right results: define, align, and regularly refine goals and KPIs to achieve business objectives, with an emphasis on iterative improvement
• Data Analysis and Reporting: hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns. Present results and insights to external stakeholders and internal partners
• Bring Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally

Desirable

• Huntress is looking for our first Senior Marketing Manager, Paid Digital, to build and oversee the company’s digital footprint and marketing strategies
• You’ll be responsible for driving the strategy, implementation, and monitoring of B2B marketing campaigns across various paid digital channels, ensuring they are effective vehicles for demand generation
• This role will develop B2B paid social campaigns focused on driving awareness, engagement, and demand generation
• To be successful, you will need to work in a highly cross-functional environment in collaboration with our brand, social, integrated campaigns, and data teams
• You will play a critical role in expanding Huntress’ position as an established leader in a fast-paced cybersecurity industry
• Deep focus on delivering top, middle, and bottom-of-funnel qualified leads to support revenue growth globally through paid digital channels
• Identify and deploy new target markets, customer segments, and emerging technology to capture new Huntress customers
• Own planning, analysis, and execution of paid digital campaign strategy across paid digital channels such as Search (Google, Bing), Social (LinkedIn, Reddit, and Quora) and Emerging (Podcasts)
• Collaborate cross-functionally with other teams to support key initiatives to drive high-value actions such as trials, demos, webinar registrations, etc
• Manage, evaluate, and optimize annual 6-7 figure paid digital budget, ensuring efficient and targeted allocation across all channels and campaigns
• Define and measure KPI performance weekly, quarterly, and annually to ensure ROI is maximized, programs are operationally efficient, and results are shared with the team
• Utilize analytics tools and resources to assess campaign performance, identify areas for improvement, and provide actionable insights to stakeholders
• Regularly measure Huntress’ digital health and key metrics, establishing goals and benchmarks to highlight gaps and areas for improvement
• Constant analysis, rigorous A/B testing, and platform refinement to enhance the performance of all digital campaigns
• Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases
• Reports to: Marketing Director, Paid Digital