CRM Lead / Senior CRM Manager, Student.com
Accommodation Marketplace Scale-up
Salary not provided
Hubspot
Hotjar
Google AdWords
Senior and Expert level
London
More information about location
Marketplace for international student housing
Be an early applicant
Marketplace for international student housing
201-500 employees
PropertyMarketplaceRenting
Be an early applicant
Salary not provided
Hubspot
Hotjar
Google AdWords
Senior and Expert level
London
More information about location
201-500 employees
PropertyMarketplaceRenting
Company mission
Student.com is committed to helping students find their perfect home abroad.
Role
Who you are
- Essential: A minimum of 3+ years of recent, hands-on, and demonstrable experience with the HubSpot platform. This must be clearly evidenced in your application and you should be prepared to showcase how you have leveraged HubSpot to its full potential in previous roles to drive CRM strategies, build complex workflows, and deliver measurable results
- Candidates without this specific HubSpot experience will not be considered for this role and need not apply
- 8+ years overall CRM experience with proven success building CRM programmes from scratch
- Deep expertise in marketing automation principles and customer analytics
- Strong technical background in CRM tools and integrations, with a primary focus on HubSpot
- Demonstrable experience in successfully setting up, managing, and optimising HubSpot marketing integrations to enhance marketing effectiveness and data flow. You must be able to provide clear evidence of your hands-on experience with a range of key integrations, for example, with platforms such as Google Ads, Meta Ads (Facebook/Instagram), Hotjar and others
- Proven experience in shaping and executing data strategy within a CRM environment (ideally HubSpot), demonstrating a strong data-oriented mindset. This includes technical expertise in customer data modelling, establishing data quality frameworks, implementing advanced segmentation techniques, and leveraging reporting/analytics tools (including advanced HubSpot reporting or integrated BI solutions)
- A solid understanding of data integration principles for a unified customer view and ensuring data governance (e.g., GDPR compliance) is also essential to translate customer data into actionable insights and improved campaign performance
- Experience partnering with Product and Growth teams
- Track record of data-driven experimentation and optimisation
- Bachelor's degree in Marketing, Business, or related field
- Passionate about the customer, passionate about insight, commercially focussed, and highly influential
- Collaborates and develops great relationships with internal teams
- Able to convince the business to stretch beyond a minimal viable product mind-set and focus on the best possible solutions
- Continually monitors current trends, new technology solutions, and competitive strategies – and then translates them into new ideas and approaches
- Identify new prospective solutions and best practice case studies which act as benchmarks for our strategy
- Develops trusted, long-term relationships with key contacts, executive leadership
- Experienced with 8+ years working for organisations who are leaders in CRM, CX, and have demonstrable experience of transforming performance at those organisations
- Bachelor's degree in related field, Master's preferred
- UK resident with existing permission to work in the UK
What the job involves
- Pioneer and lead our CRM function to drive customer engagement, retention, and growth
- As a foundational hire, you'll establish the strategy, systems, and processes that power meaningful customer relationships at scale
- We utilise HubSpot as our core CRM platform, and it's now an exciting time for us to scale CRM activity through data-driven personalised strategies
- Lead the CRM function with responsibility for team management, strategy development, performance targets, and budget oversight
- Build the CRM function from the ground up, including strategy and operating model, leveraging HubSpot extensively
- Design and implement automated customer journeys within HubSpot across acquisition, onboarding, and retention
- Partner with Growth, Marketing, Data and Product team members to optimise user experiences and conversion (e.g., booking rates)
- Create data-driven segmentation and personalisation strategies using HubSpot's capabilities
- Develop measurement frameworks to track customer engagement and business impact
- Lead experimentation to continuously improve customer communication effectiveness
- Establish best practices for customer data management and privacy compliance
- Own the relationship with HubSpot and manage our HubSpot instance effectively, ensuring optimal use of its features
- What You'll Build:
- End-to-end CRM technology stack and data infrastructure, centred around HubSpot
- Automated, personalised communication flows across the customer lifecycle within HubSpot
- Dashboard and reporting systems for customer insights, primarily using HubSpot reporting tools alongside other analytics platforms
- Testing and optimisation frameworks
- Team structure and processes as the function scales
- Building and operating a revenue-driving CRM Engine, powered by HubSpot
- A programme of continuous CRM improvement – even if the solutions are temporary builds awaiting a more optimal solution
- A decrease in unsubscribes, and an increase in customers re-engaged
- An increase in open rates, website visits and booking conversion
- Delivery of robust reporting and measurement where people are made accountable for KPIs
- High rates of utilisation of segmented data and customer data in CRM and customer comms using HubSpot – delivering higher rates of response, higher revenue and more loyalty
- High impact customer and competitor insight, delivered into senior management and acted upon by the organisation
- Impact You'll Have:
- Opportunity to impact the student living experience globally
- Shape how students worldwide discover and secure their ideal accommodation
- Enhance the overall university/college experience for students by ensuring they have a comfortable and secure place to live
- Influence the future of student accommodation services and personalised experiences
Salary benchmarks
Our take
The number of international students at UK universities alone continues to rise, making a platform which provides easy access to the international student housing market invaluable, and giving Student.com a growing market to expand into.
Before Student.com, it was difficult for landlords to exercise global reach and harness the large numbers of students coming to universities from abroad. Student.com has provided this access, giving landlords worldwide the opportunity to cash in on a lucrative market.
Student.com has seen rapid growth since being founded. Now, it is betting on expanding into new territories like the US, having secured successful rounds of funding from leading investors.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
2% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$10m
LATE VC
Feb 2016
$60m
LATE VC
Total funding: $70m
Company benefits
- Starting kit Every new team member gets a laptop and some gear to help you kickstart the journey!
- Social events: What happens at the party stays at the party. We have social events planned all year round!
- Daily Snacks: Hungry at three in the afternoon? Don’t worry! Our kitchen is always stocked with healthy breakfast and snacks
Company HQ
London, UK
Leadership
Luke Nolan
(CEO)Studied Banking and International Finance at Cass Business School, then built a range of experience in banking, investment and entrepreneurship
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