Managing Partner, Croud
Performance & Search-Led Portfolio
£67-82k
+ Discretionary annual performance based incentive
3 days a week in office (Shrewsbury, London)
Performance marketing agency
Open for applications
Performance marketing agency
501-1000 employees
Open for applications
£67-82k
+ Discretionary annual performance based incentive
3 days a week in office (Shrewsbury, London)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- 10+ years’ proven success in digital marketing, with strong experience in client leadership, business development and senior stakeholder management
- Deep understanding of the digital marketing landscape, with particular strength and confidence in paid search, SEO and performance-led models, alongside working knowledge of paid media, social, content and emerging technologies
- Proven experience operating in search-heavy or performance-critical client environments, where margin, ROI and commercial outcomes are closely tracked
- Demonstrated ability to lead senior client conversations in performance and search contexts with confidence and authority
- Proven track record of driving revenue growth, profitability and client satisfaction
- Strong leadership, communication and influencing skills
- Excellent negotiation, presentation and relationship-management capabilities at senior levels
- Strong analytical and problem-solving skills with a data-driven mindset
- Experience managing budgets, P&L and forecasting
- Strategic thinker with strong industry awareness and future-focused mindset
- Entrepreneurial, proactive and comfortable operating in complex, fast-moving environments
What the job involves
- This is a pivotal leadership role for a highly experienced and results-oriented individual to join Croud as a Managing Partner
- As the leader of a dedicated Client Team, you will strategically manage a client portfolio with direct responsibility for financial performance, client outcomes and team health
- You will act as a true business partner to clients, driving sustainable growth, maximising profitability and delivering exceptional outcomes
- This role sits over a performance-led client portfolio, with paid search and SEO forming a core commercial and strategic pillar, particularly for the principal client
- While this is not a hands-on channel role, the Managing Partner must bring strong strategic fluency and confidence in search-led environments, and be comfortable leading senior-level conversations where performance outcomes are under close scrutiny
- Develop and maintain strong, long-term, mutually beneficial relationships with senior client stakeholders (C-suite or equivalent)
- Act as a senior strategic authority for performance- and search-led clients, translating specialist output into clear, commercial narratives for executive audiences
- Partner closely with senior search and performance leaders to challenge thinking, guide prioritisation and ensure paid search and SEO strategies align with wider business outcomes
- Proactively identify client needs and challenges, anticipating future requirements
- Lead and win client pitches and cross-sell opportunities within the Client Team, working closely with the wider triumvirate to ensure successful outcomes
- Deliver budget, revenue growth, profitability and client satisfaction across the portfolio in line with agreed commercial KPIs
- Act as the primary escalation point for all client issues, alongside the Exec sponsor
- Challenge client assumptions and provide confident strategic guidance on digital marketing strategy
- Drive client-centric solutions that deliver tangible business value
- Guide and mentor team members across the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers and wider specialist teams
- Remove roadblocks and facilitate effective internal collaboration
- Foster a high-performing, inclusive and collaborative team culture
- Ensure effective communication, coordination and knowledge-sharing across disciplines
- Influence team composition to best serve client needs
- Identify and address training and capability gaps within the Client Team
- Develop and execute strategic plans for client growth and business development
- Conduct regular performance reviews to identify optimisation and growth opportunities
- Analyse market trends and competitive landscapes to inform strategy
- Drive initiatives that improve revenue growth, profitability and client satisfaction
- Oversee all financial aspects of the Client Team in partnership with finance leads
- Manage budgeting, forecasting and invoicing
- Drive profitability and maximise margins across engagements
- Ensure long-term financial health and sustainability of the portfolio
- Use data to inform decision-making and track KPIs
- Ensure efficient, high-quality delivery against agreed KPIs
- Implement best practices and streamline processes
- Drive operational efficiency and compliance with agency policies
- Maintain open, transparent communication with the wider Croud business, including channel heads, Growth and Exec teams
- Contribute to agency-wide initiatives and strategic priorities
- Build strong, trusted relationships across all internal teams
- Be a champion of Croud's values and culture, fostering a positive and inclusive work environment
- Represent Croud with integrity and professionalism both internally and externally
- Drive continuous improvement within the agency based on client feedback
- Contribute to the overall development of the agency's service offerings
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.4m
LATE VC
Total funding: $40.4m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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