Senior Customer Marketing Manager, Clio
CA$99.9-117.5k
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$99.9-117.5k
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results
- 5+ years of experience in B2B software as a growth, demand generation, or customer marketer
- This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences
- Exceptional written and verbal communication skills with the ability to create engaging content
- Proven success in driving pipeline growth and revenue through integrated campaigns
- Excellent relationship-building skills and a strong positive attitude
- Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms
- Strong problem solving skills and willingness to roll up your sleeves and get stuff done
- Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams
- Strong project management skills and comfort with Asana or other project management tools
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
- Strong analytical skills and ability to use data to inform decision-making and strategy development
What the job involves
- We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary
- We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme
- You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience
- Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals
- Design and launch new experiments to further extend our referral program
- Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI
- Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates
- Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- RRSP-matching
Company values
- Giving Back - we’re committed to creating positive social change in the community
- Creating Better Work Environments - we believe that a diverse and inclusive culture is a competitive advantage that benefits both our employees and customers
- Thriving as a Team - we live by seven core values on how to thrive, have fun, and win as a team
Articles
Leadership
Jack Newton
(CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
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