Head of Demand Generation, Ikigai Labs
$160-180k
Office located in San Mateo, CA
Generative AI for tabular data
Open for applications
Generative AI for tabular data
101-200 employees
Open for applications
$160-180k
Office located in San Mateo, CA
101-200 employees
Company mission
Ikigai's on a mission to bring AI to everyone.
Role
Who you are
- You should be comfortable operating in an ambiguous environment – you are helping us create a playbook for enterprise AI
- This Head of Demand Generation role requires a strong ability to work independently, but in collaboration
What the job involves
- We are seeking an experienced Head of Demand Generation to lead our demand generation efforts with current, up-to-date expertise in digital marketing
- As our Head of Demand Generation, you will be responsible for driving pipeline and revenue growth through best-in-class demand generation tactics, campaigns, execution, and measurement
- In this role, you will help Ikigai establish and refine our marketing strategy, launch campaigns and experiments that help identify our ideal customer profile (ICP), while maximizing awareness and interest in our innovative platform and solutions
- This is not a "keep the lights on" demand generation role
- Rather, you will be tasked with experimenting, testing, and iterating to uncover the most effective ways to reach and engage our target market
- You will be a hands-on leader, partnering with sales, Ops, Product and Content Marketing to set demand generation strategies, content, and other offerings mapped to key buyer personas across their lifecycle, including acquisition, retention, and expansion
- As we grow, you will focus on establishing scalable, sustainable demand generation processes and strategies
- Analyze historical lead to win data, customer engagement and competitive information; work with product marketing and GTM management to evaluate and test Ikigai's ICP, target personas, and integrated campaign strategy
- Develop and test demand generation strategies aligned with overall business objectives, target markets, and customer segments
- Collaborate with sales, product, and customer success teams to identify opportunities and drive revenue growth
- Manage demand generation budgets and resources
- Drive lead generation campaigns across digital channels, including email marketing, search engine marketing (SEM), social media advertising, content syndication, and other relevant platforms
- Develop and implement database build and digital marketing strategies, including email marketing and lead nurturing and remarketing campaigns
- Manage Marketo instance with the support of a marketing analyst, including campaign setup, templates, and workflows
- Utilize tools like ZoomInfo to enhance lead generation efforts/enrichment and maintain data quality
- Oversee website, landing pages, and performance on Webflow in partnership with our outside web and design agency
- Collaborate with cross-functional teams to ensure website content aligns with demand generation goals
- Analyze website metrics and make data-driven recommendations for improvement
- Manage marketing systems integrations
- Collaborate with content and product marketing and other subject matter experts to create compelling and targeted content assets, including whitepapers, case studies, blog posts, webinars, videos, and infographics, to engage prospects throughout the buyer's journey
- Manage and optimize advertising campaigns across Google Ads and LinkedIn Ads
- Develop targeting strategies and work with product and content marketing to create and execute compelling ad copy and creative assets
- Monitor and report on ad performance, making data-driven optimizations to improve ROI
- Research, plan and drive the performance of self-hosted virtual or in-person events (or) with turnkey vendors as approved
- Track, analyze, and report on key demand generation metrics using tools such as Salesforce.com and Google Analytics
- Provide insights and recommendations to optimize demand generation efforts
- Create and maintain dashboards and reports for stakeholder visibility
- Establish and monitor key performance indicators (KPIs) for demand generation initiatives
- Provide regular reports and insights to leadership, showcasing the impact of demand generation efforts on pipeline and revenue
Our take
Business is increasingly data-driven, but the sheer amount of data companies now handle poses major challenges in organizing, analyzing, and making use of that information. Ikigai Labs aims to make data accessible, providing a no-code platform which uses AI to connect disparate data sources and organizes and optimizes the information for scenario planning, forecasting and use in enterprise applications.
Ikigai isn’t the only company using AI to make sense of data, but it stands out with its graphical modelling approach as opposed to the prevailing large language models used by competitors such as Hugging Face and Daitaku. Graphical modelling is well suited to mapping out relationships using enterprise data (which is usually tabular) and is far less expensive to operate than large language models. These advantages have led to Ikigai’s platform being used by thousands of data teams from major companies such as IBM, Honeywell, and FedEx to name just a few.
With substantial funding to its name, Ikigai is ready to further develop its product and scale its team. While it faces intense competition, its focus on enterprise data needs seems likely to help it stand out from the pack and will stand it in good stead over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2023
$25m
SERIES A
Dec 2021
$13m
SEED
Total funding: $38.3m
Company values
- Earn trust: Build trustworthy and explainable AI for confident, repeatable business decisions
- AI education for all: Empower new skills and new ways of doing business in an AI-powered world
- One team, one dream: Create a culture of respect, understanding, and inclusivity
- Drive for excellence: Create with purpose and relentlessly seek feedback in pursuit of continuous improvement
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
Vinayak Ramesh
(Co-Founder & CCO)Initially the CEO of Ikigai before moving to the role of CCO in 2024. Previously co-founded and was CTO of Wellframe. Holds a Master's of Engineering from MIT.
Devavrat Sha
(Co-Founder & CEO)Initially the CTo of Ikigai before moving to the role of CEO in 2023. Previously co-founder and Chief Scientist of Celect. PhD in Computer Science and Post Doc from Stanford University.
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