Senior Account Based Marketing Manager, Checkr
$130-181k
Salary varies depending on location
2+ days a week in office
Automated background checks
Be an early applicant
Automated background checks
1001+ employees
Be an early applicant
$130-181k
Salary varies depending on location
2+ days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- If you’re a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you
- 6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
- Ability to work strategically and tactically across multiple campaigns and channels
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Well-organized with great attention to detail
- Strong project management skills
- Excels at cross-functional collaboration across multiple organizations
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
- Leveraging AI tools to drive campaign orchestration and automation is a plus!
What the job involves
- Are you ready to take your integrated marketing skills to the next level? Join Checkr’s Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine
- Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments
- Join us and be part of an exciting journey to modernize the background check industry with AI and build the data platform to power safe and fair decisions
- Strategy: Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth
- Execution: Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels in partnership with the Field Events, Sales, and Partner teams
- Messaging: Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
- Creative: Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
- Audience: Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbound
- Manage: Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors to fuel acquisition efforts
- Stakeholders: Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
- Analytics: Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $555.4m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(CTO)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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