Senior Product Marketing Manager, Resolver

• You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t
• You have been refining your product marketing career over the last 3 years, and you consider yourself a strong researcher & writer!
• Speaking of research, you're experienced in research planning, survey/focus group design, and concept testing
• You love data and you know how to use it to identify trends that aren't always obvious
• You have a strong understanding of financial statements & may have been a budget owner or core collaborator in the past
• You are curious and have experience leveraging buyer, product and competitive insights to craft strong and concise messaging & positioning, particularly within a B2B environment
• You're experienced in writing business cases and communicating strategic recommendations
• You can juggle multiple things and understand how to prioritize
• You are a collaborator who can build strong relationships
• If you have knowledge of Governance, Risk and Compliance that would be a bonus but not essential

• As a Senior Product Marketing Manager, you are responsible for driving the growth and profitability of Resolver’s Governance, Risk and Compliance (GRC) solutions
• Partnering with Product and Sales, you leverage strong process to generate new insights which you then use to identify the target market, align product development to their needs, and set pricing and positioning strategy
• You are as strong of an executor as you are a strategist, and work closely with sales and marketing to draft and execute go-to-market plans which maximize the return on our product development
• You have an eye for detail and are adept at working with creative teams to develop content which resonates with the target and clearly articulates how we solve our buyers’ problems
• Measures of Success: Sales process is supported and enables with effective tools and content; Value proposition and key messages are communicated effectively and consistently by sales; Win rate targets met or exceeded; Time through funnel decreased, average ARR increased
• Work with Sales, Pre-sales and Product teams to develop effective tools to support the selling and marketing of Resolver’s products and services
• Enable Sales, Marketing and Services teams to effectively communicate the product and leverage the appropriate tools at each stage of the customer buying journey
• Develop product positioning that can be effectively be used in outbound activities, identifying target market and related messaging A/B tests
• Create best practice documentation and appropriate tools for the sales team to leverage through the entire sales cycle
• Measures of Success: A strong, well defined research process is in place and generating valuable insights for Resolver; Buyer Personas & Growth in ARR and net new customer metrics
• Develop an insights-led approach to decision making which is anchored in a strong market research practice
• Be the expert in what motivates our buyers, what they value and how they make purchase decisions, and transfer that knowledge internally
• Ensure the organization has a strong understanding of the competition
• Manage our customer insight community and participate in customer meetings to understand and quantify high level concerns, value received from Resolver and critical capabilities of the products that drive the most benefit for them
• Prioritize, distill and surface market intelligence to shape future products and scaled opportunities
• Leverage your understanding of the market to identify our ideal customer persona to select our targeting criteria
• A formalized, repeatable launch process that can scale up or down to meet the needs of a given program: Launches typically meet or exceed the ARR objectives set; in the case of a shortfall, ability to identify the cause and develop gap closure plans
• Conduct thorough market assessments to determine the opportunity size for a given release or initiative, and then ensure investment aligns to opportunity
• Own product launches
• Establish launch processes, define launch objectives and manage cross-functional teams to ensure and track successful launch programs
• Own product positioning using customer, competitor and general market input to establish and communicate Resolver’s differentiation and value to the buyer
• Work closely with the marketing team to develop and deliver marketing campaigns and channel plans that successfully meet launch objectives

• 33 days holiday including Bank Holidays
• Critical Illness
• Life Insurance Cover
• Healthcare Cash Plan
• An attractive pension
• Cycle to Work Scheme and Commuter Loans to help your journey to work
• Employees perks with freebies, discounts, rewards and more
• Free yoga classes twice a week
• Subsidised gym membership

Total funding: $25m

Resolver, formerly Crisp, is a pre-eminent name in the now-crowded field of social media monitoring services. The company was founded with the objective of identifying internet-based threats to children, and has since evolved into a provider of wider digital marketing services for its clients through the use of sophisticated artificial intelligence tools and a growing team of analysts.