Affiliate Marketing Associate, AllTrails
$88-110k
+ Equity + Performance-based bonuses
Trail maps & guides
Be an early applicant
Trail maps & guides
201-500 employees
Be an early applicant
$88-110k
+ Equity + Performance-based bonuses
201-500 employees
Company mission
To help the world find its way outside.
Role
Who you are
- 1-4 years of experience including experience in Affiliate Marketing (DTC or subscription service preferred)
- Strong understanding of the affiliate marketing ecosystem, including publishers, networks, and commerce media
- Experience working with affiliate platforms (e.g., Impact, ShareASale, Rakuten, CJ)
- Experience using analytics tools (e.g., Looker, Amplitude, Google Analytics) to analyze performance and inform decisions
- Proven ability to manage multiple partners and priorities in a fast-paced environment
- Strong communication and relationship-building skills
- Highly organized with strong attention to detail
- Comfortable working both independently and cross-functionally
- Familiarity with global or international affiliate programs
- Proficiency in Excel or Google Sheets
- Passion for the outdoors and AllTrails’ mission
Desirable
- Agency experience supporting affiliate or partnership programs
- Experience working at a mobile-first B2C company
- High-growth or subscription business experience
- Experience with affiliate networks (Impact)
- Experience with tools including Figma, Confluence, Looker
What the job involves
- The AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative, impactful initiatives to drive awareness of the AllTrails brand and bring more people onto the AllTrails platform
- The Affiliate Marketing Associate is on the Brand Engagement team and reports to the Senior Lead, Affiliate Partnerships
- This role is responsible for owning the execution of AllTrails’ global affiliate program while contributing strategic insights based on partner performance and market trends. You’ll work closely with cross-functional teams to scale a high-impact growth channel and expand AllTrails’ global reach
- Own day-to-day execution of AllTrails’ affiliate program, including partner onboarding, communications, and campaign management
- Identify, recruit, and activate new affiliate partners to drive incremental growth and brand visibility
- Manage and grow relationships with existing partners, optimizing for long-term performance and engagement
- Analyze affiliate performance and contribute to weekly, monthly, and quarterly reporting and forecasting
- Translate data and partner insights into actionable recommendations to support program strategy and scaling opportunities
- Execute within affiliate platforms (e.g., Impact), including application, link tracking, promotions, and partner communications
- Collaborate cross-functionally with PR, Product, Growth, Lifecycle, Paid, and Brand teams to align affiliate efforts with broader marketing initiatives
- Partner closely with PR and marketing teams to surface insights, support campaigns, and identify timely partnership opportunities
- Stay current on affiliate trends, media narratives, and emerging partnership opportunities
- Support the Senior Lead and Brand Engagement team on other priority partnerships and initiatives as needed
Application process
- We are actively reviewing applications and will be removing this job post on May 11th. We encourage you to submit your application as soon as possible!
Our take
AllTrails provides an 'outdoor platform' which uses crowdsourcing to recommend routes for hiking, biking, and running across over 100 countries. The trail maps provided are detailed and tagged to specify essential information such as experience level, length, and accessibility standards. And impressively, over 9M individual contributors have reviewed or added trails to date.
The AllTrails platform offers free access to its online navigation features, with the option to upgrade to the paid version in order to download maps for offline use, which allows it to cater for both casual users and outdoor enthusiasts. Whilst other crowdsourced outdoor platforms do exist, like Komoot and Cairn, they have not seen the same rapid uptick in users that AllTrails has - showing that the app is doing something right.
AllTrails has received significant funding in the past, which has fuelled global expansion and hiring efforts, broadening the platform's reach. In 2023, the company partnered with Sleep Inn, a hotel brand known for its proximity to top outdoor destinations. This collaboration allows people to scan a QR code in the lobby to access AllTrails' nearby routes, exposing the app to guests at Sleep Inn's 550 locations.
Steph
Company Specialist at Welcome to the Jungle
Insights
80% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$150m
GROWTH EQUITY VC
Apr 2013
$0.3m
EARLY VC
Total funding: $152.9m
Company benefits
- Competitive pay + equity: We offer both to every full time employee, so you have a real stake in our success.
- Unlimited time off + monthly trail day: We offer unlimited PTO in addition to company holidays. And we provide dedicated time once a month to test and improve our product through company-wide no-meeting days.
- Free medical coverage: You read that right. We don’t just offer excellent medical, dental, and vision insurance. We also pay 100% medical premiums for you and your family.
- Paid parental leave: We offer fully paid leave to birthing and non-birthing parents.
- Remote-first culture: Our team is distributed by design, not necessity. We provide a home workspace stipend, get-together budgets, and lots of ways to connect virtually for work and fun.
- 401(k) + match: The future is bright — and we’re here to help you build that nest egg. We’ll match your contributions dollar-for-dollar up to 4%.
- Internet and education stipends: We believe in investing in our people. That’s why we give an annual learning & development budget, plus a monthly reimbursement for phone and wifi.
- 100% donation matching: Passionate about a cause? We’re with you. AllTrails will match your one-time or recurring donations to thousands of nonprofit organizations.
Company HQ
Chinatown, San Francisco, CA
Leadership
Liz Hamren
(CEO)Prior to joining AllTrails in 2025 as CEO, Liz was the CEO at Ring and the COO at Discord. They also spent nearly 5 years at Microsoft as a Corporate VP of Devices then Xbox Product & Engineering.
Carly Smith
(CBO)Carly joined AllTrails in 2021 as CMO, moving into the role of CBO in 2026. Previously, they spent 5 years at Minted as a Senior Director and VP of Marketing. Before that, they spent 6 years at Levi Strauss & Co. in various Manager/Director roles.
Mike Doyle
(CFO)Prior to joining AllTrails in 2024, Mike spent 12 years at Despegar as the CFO and as a Board Director/Audit Committee Member. They also spent 5 years at Nextdoor as the CFO and nearly 9 years at eLong in various roles, including CFO.
Julia Riessen
(Chief People Officer)Julia joined AllTrails in 2025 as the Head of People, moving into the role of Chief People Officer in 2026. Previously, they spent nearly 10 years at Lyft in various roles, including Senior Director of People Systems & Operations.
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