Associate Director, Whalar
Creative Strategy
More information about location
Creator talent & brand partnerships agency
Open for applications
Creator talent & brand partnerships agency
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
Whalar's mission is to harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
Role
Who you are
- Minimum of 5-6 years experience in creative, social media, and content strategy, with 3+ years of experience in a senior role directly leading a team
- Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
- Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
- Strong analytical skills; comfortable transforming sets of data into actionable insights
- Passion and experience in the creator economy and ecosystem and its evolving landscape
- Experienced at pitching, and confident when presenting to clients and team members
- You thrive in an environment where collaboration, flexibility and scrappiness are valued
- You have outstanding interpersonal skills, a relentless work ethic, a spirit of collaboration, and a ‘roll up your sleeves’ mentality with the flexibility to support any size project
What the job involves
- This is a 12 month contract
- Our German business in DACH is growing and so we are looking for an experienced Germany-based Associate Director of Creative Strategy to inspire, plan, and execute creator-first visions for brands in the DACH region
- Reporting directly to the Managing Director DACH, you'll play a creative & strategic leadership role, consistently pushing creative boundaries and staying ahead in the continuously evolving landscape of social media, creative advertising, and effectiveness in the creator economy
- In addition to leading strategy across key client/new business pitches and shaping innovative campaigns, you'll also pioneer thought leadership in the creator economy
- This role is an opportunity to be part of the team leading the future of creator-first creative strategy
- Lead and create compelling, creator-led creative and social strategies rooted in actionable insights for key new business pitches
- Provide creative and strategic guidance to key accounts, collaborating with the Managing Director DACH and the regional team to identify creative strategy upsell opportunities and enhance existing relationships
- Unpack client briefs, identifying the exact strategic outcome and what is required to achieve it
- Proactively generate original, insight-driven strategic ideas, challenging and inspiring creative thinking for Whalar clients
- Identify and develop community and creator strategy in collaboration with Research & Insight, Client Services. Oversee creator briefings to ensure on-strategy creative output from creators
- Lead productive and inspiring brainstorms and ideation sessions both internally and externally
- Use measured campaign outcomes to continually inform and refine future strategies and ideas
- Stay abreast of emerging social media trends, technologies, and platforms, integrating them strategically into projects and proactive thought leadership
- Collaborate cross-functionally with teams like Paid Media, Measurement & Analytics, Creator Partnerships, and Client Services to develop comprehensive client solutions and ensure our creative strategic visions come to life throughout the execution process
Our take
The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.
Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale, and its Web 3.0 innovation hub. Though founded as a simple influencer marketing agency, Whalar has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods, and advertising industries.
The company’s client list tells its own story – with notable names including Google, Amazon, TikTok, McDonalds, Spotify, Heineken and BMW. Naturally, operating in such lucrative circles has allowed Whalar to expand internationally. In 2023 the company made its first acquisition, of award-winning talent management C Talent - a consultancy that represents high-profile Deaf and Disabled talent.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2017
$3m
SEED
Mar 2016
$0.6m
SEED
Total funding: $3.6m
Company benefits
- Remote/flexible work with offices in NY, London, LA and Malaga
- 25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
- Up to four months of fully paid parental leave
- Charity volunteer days
- Home office stipend
- Professional development stipend
- Company-wide yearly bonus
- Private medical insurance
- Health cash plan
- Private pension scheme
- Monthly phone/internet reimbursement
- Calm App subscription (Add up to 4 dependents)
- Fwrd personal development App subscription
Company HQ
Fulton Ferry District, NY
Articles
Leadership
James Street
(Co-founder)Co-CEO at Project Daruma. Has co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.
Neil Waller
(Co-founder)Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu, and Gratsy.
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