Marketing Campaign Specialist, Live Nation
$70-85k
More information about location
Office located in Calabasas, CA
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$70-85k
More information about location
Office located in Calabasas, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 3+ years relevant working experience in marketing, and/or music
- Exceptionally high attention to detail working in a fast paced environment
- Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
- Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
- Proven ability to lead and execute complex and high volume marketing campaigns
- Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
- Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
- Ability to systematically execute on tight deadlines
- Experience with marketing, Photoshop, HTML, Google Analytics preferred
- Adaptability to execute tasks off-hours at short notice if needed
- Must be able to tolerate loud noise levels & busy environments
- May work in drastic temperature climates on site at our events
- Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events
What the job involves
- Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals
- This position will report to the Director of Festivals and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position
- Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc
- Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
- Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
- Lead internal & external meetings as the main speaker conveying objectives & solutions
- Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
- Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team
- Ensure fluid and accurate communication across all relevant project stakeholders
- Manage third party marketing campaigns for your assigned projects
- Recommend process improvement initiatives pertaining to the overall marketing workflow
- Report on key statistics around audience growth and engagement
- Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
- Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
- Manage execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfolios
- Obtain relevant approvals for marketing and social media assets
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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