The medley of digital tools used for creative projects means that teams spend more time managing files than being creative. Even companies that aren’t deemed creative are having to spend hours of their week consolidating marketing documents and presentations across different applications. Shade is tackling this workflow inefficiency with its application gathering platform.
Instead of uploading a file various times in various places, users upload just once to Shade. Once on the platform, these files can be streamed from the cloud, analysed for potential edits and collaboration and organised via AI computer vision. Shade aims to replace the various workflow tools - such as LucidLink and Frame.io to merge several steps in the creative process.
Built for collaboration and ease of use, Shade’s remit is not just for creative teams. As more and more companies digitise their operations, creative processing tools - and their associated costs - can stack up quickly. Over the course of 2026, Shade is planning to develop automations and ecosystems via Shade API and launch Shade Vault for digital archiving. Shade’s clutter-clearing platform has the potential to grow a large market share, then.
Steph
Company Specialist at Welcome to the Jungle
