Senior Product Analyst, Babylist
$186.1-232.3k
+ Target Bonus + Equity
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$186.1-232.3k
+ Target Bonus + Equity
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 6+ years of relevant product analytics experience
- Mastery-level SQL, applied to large-scale data. You work fluently across datasets in the millions-to-billions-of-rows range
- An expert in event instrumentation and clickstream data. You understand how tracking is structured, how to audit and validate events, and how to build reliable metrics and KPI frameworks from the ground up
- A domain expert in experimentation. You bring applied experience in statistical testing, experimental design, and A/B analysis across web and app surfaces, with the judgment to make clear recommendations even when results are messy or ambiguous
- Able to connect surface-level user behavior to business outcomes and LTV. You don't stop at the feature; you tie it to what it means for the business
- A demonstrated user of AI tools (e.g., Claude, Cursor, Devin) in your analytical workflow. You use them to write code, generate artifacts, and accelerate analysis. Not just curious about AI; already putting it to work
- Comfortable across both product analytics (feature and surface efficacy) and program analytics (P&L-adjacent evaluation of business initiatives), adapting your approach to the nature of the question
- Experienced with modern experimentation platforms (e.g., LaunchDarkly), product analytics tools (e.g., Amplitude), data modeling tools (e.g., dbt), and visualization platforms (e.g., Hex, Sigma)
- Principled about prioritization. This role spans multiple surfaces and stakeholders, and you have a clear, impact-driven way of deciding where to focus
- Curious and self-directed, comfortable operating independently in ambiguous problem spaces with shifting scope
- You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next
What the job involves
- You'll own analytics for Wishlists and Celebrations within our Core Registry product org: the occasion-based surfaces (birthdays, holidays, showers) and hosting tools that keep families connected to Babylist beyond the newborn phase
- This is where the long-term relationship either extends or ends, and you'll define how we measure it, building KPI frameworks and instrumentation from the ground up across a multi-sided set of users: registrants, hosts, gift givers, and partners
- As a senior individual contributor, you'll own these domains end-to-end, influence product direction through rigorous analysis, and help raise the analytical bar across the broader Data org
- The role sits in the Data organization and reports directly to the Senior Manager of Product Analytics
- Own end-to-end analytics for Wishlists and Celebrations: occasion-based gifting, event pages, and host and guest journeys
- Define success for surfaces that don't have it yet. Build, own, and evolve KPI trees and measurement frameworks with product, engineering, and cross-functional partners
- Lead instrumentation for your surface areas. Audit existing tracking, find the gaps, and partner with engineering to get the clickstream data reliable analysis depends on
- Design, run, and analyze experiments that drive list creation, guest participation, and repeat engagement across occasions
- Untangle a multi-sided user model (registrants, hosts, gift givers, and partners) and make it legible to the people building for them
- Quantify how Wishlists and Celebrations extend the Babylist relationship past the newborn phase, connecting repeat occasion behavior to retention and long-term value
- Build, own, and evolve dashboards, reporting, and AI artifacts that give clear, reliable visibility across your domains
- Use AI throughout your analytical workflow to accelerate delivery, improve code quality, and expand what one senior IC can accomplish independently
- Influence product strategy as a trusted senior IC. You shape direction through data, you don't just report on it
- Contribute to the Data org's internal initiatives and analytical culture, with room to become a team expert in AI-assisted analysis
- You're defining measurement for surfaces still being instrumented. You're not inheriting someone's KPI tree, you're building it
- Wishlists and Celebrations are where the Babylist relationship extends or ends past the newborn phase: high-leverage surfaces with real business stakes
- Full end-to-end ownership as a senior IC. You set the measurement strategy and influence product direction, with no handoffs
- AI-assisted analysis is core here, not a side experiment. You'll help define what AI-accelerated analytics looks like for the whole Data org
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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