Field Marketing Specialist, Craft.co
$80-92k
+ Equity
More information about location
Procurement and supply chain analytics platform
Job no longer available
Procurement and supply chain analytics platform
101-200 employees
Job no longer available
$80-92k
+ Equity
More information about location
101-200 employees
Company mission
To make global supply chains more resilient.
Role
Who you are
- A strategic marketer with goals and purpose for each event or activity and KPIs to measure success
- A proactive planner with a knack for throwing unforgettable events
- Someone who can seamlessly juggle multiple projects and keep everything on track
- A creative thinker always brimming with fresh ideas to engage our audience
- A data-driven marketer who can analyze event performance and adjust strategies on the fly
- An excellent communicator who can keep everyone in the loop and on the same page
- Ability to build strong relationships both internally and externally
- Prior experience using Hubspot (or similar marketing automation tool) and Salesforce
- Embodies our values: Work towards excellence, Humility, Collaborate with empathy, Accountability
What the job involves
- We're searching for a Field Marketing Rockstar with the energy and creativity to plan and execute top-shelf regional events that drive brand awareness and fill our sales pipeline
- Event Mastermind: Throw well-coordinated, pipeline-driven events that knock the socks off our prospects, partners, and customers
- Sales Sidekick: Support our regional sales team with effective field-based marketing programs and event campaigns. Your mission: build awareness, nurture leads, and speed up opportunities all in sync with our sales goals
- Campaign Connoisseur: Research, plan, and execute demand generation campaigns and activities with clear goals and success criteria including webinars, LinkedIn lives, monthly demos, thought leadership roadshows, and events
- Not afraid to roll up your sleeves and execute the end-to-end campaigns yourself in Hubspot and Salesforce
- Logistics Guru: Handle all the details of event logistics from automation, emails, and landing pages to themes, swag, staffing, and lead generation
- Communication Champ: Share goals and key info before, during, and after events, including pre-show preparation, debriefs, and reporting
- Budget Boss: Keep an eye on and manage the quarterly event budget, ensuring we hit our goals within our defined budget
- Results Reporter: Track and report on the program pipeline and performance results against quarterly and annual targets
Our take
Maintaining a seamless supply chain is essential to the success of most businesses, with procurement teams being responsible for sourcing new suppliers, analysing inventory data, and generating forecasts. However, analysing such data requires the repetitive and specialist work of data engineers for both parties, making the sourcing process time-consuming.
Craft.co provides a procurement and supply chain analytics platform, integrating with other supply chain platforms to track inventories and produce forecasts. The platform allows users to save and organise thousands of suppliers in a portfolio, and source new suppliers in minutes based on over 450 data points, leveraging automatic insights to assess for risk and ensure requirements are met.
The main challenge Craft.co will face is the range of AI-driven supply chain analytics platforms appearing on the market, but the company uniquely combines such technology with a real-time analytics-driven procurement marketplace. Furthermore, Craft.co's 2023 round of funding will help it to rocket-boost its new focus on analytic, cloud-based collaboration, and management workflow capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2023
$32m
SERIES B
Aug 2020
$10m
SERIES A
Total funding: $42m
Company benefits
- Unlimited PTO
- Parental Leave
- 99% Benefits Coverage
- 401k plan
- Hybrid Hub Strategy
- Flexible Work Hours
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Ilya Levtov
(Co-Founder & CEO)Member of the Executive Leadership Forum of the Digital Supply Chain Institute since 2019. Experience as a Business Developer for Deutsche Telekom.
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